Sr. CRM / Lifecycle Marketing Manager, Ring & Blink
Job ID: 2904600 | Amazon EU SARL (UK Branch)
The Ring & Blink team is looking for a Lifecycle Marketing Manager who will be responsible for key revenue-generating activities related to customer lifecycle management.
As a Retention Marketing Manager, you will focus on increasing device adoption and subscription activities. You will collaborate closely with the HQ CRM team in the US and other European teams based in London and Amsterdam, including product marketing, creative & production, and subscriptions, to build and execute communication strategies and campaigns that enhance the customer experience. You will leverage your creative, analytical, and strategic capabilities to develop, plan, implement, and optimise compelling campaigns that deliver an impactful customer experience and increase engagement.
Key job responsibilities:
1. Develop and drive the lifestyle strategy for Ring and Blink and own KPIs for the European market segments.
2. Ensure legal compliance of CRM activities in each local market segment.
3. Localise and execute end-to-end communication touchpoints from product onboarding to upselling activities and customer retention engagements.
4. Develop and execute high-impact email campaigns that drive sales conversion and customer engagement for retention.
5. Test and optimise different formats to understand the email channel and convert insights into innovative marketing campaigns.
6. Analyse different customer cohorts and segmentation to create personalised campaigns based on purchase behaviour.
7. Work closely with the European creative team to personalise key marketing campaigns to enhance customer experience.
8. Understand the needs of key market segments and localise campaigns with the support of the localisation team.
9. Collaborate with the Ring & Blink subscriptions team to develop European initiatives designed to maximise retention and customer lifetime value.
10. Report on various KPIs based on testing and campaign optimisation.
BASIC QUALIFICATIONS
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to senior leadership
- Experience building, executing, and scaling cross-functional marketing programs
- Bachelor’s degree
- Fluency in English, both written and verbal
- Experience in retention marketing and related consumer-facing product marketing roles
- Experience managing email campaigns on Braze, Segment, or similar platforms
- Experience in stakeholder management and project management
- Ability to think both creatively and analytically with proficiency in Excel
- Proficiency in understanding data workflows, customer segmentation, and testing
- Strong organisational and communication skills with a proven ability to influence various stakeholders
- Flexibility in working hours to accommodate occasional calls with US counterparts.
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience in project management and project management tools, such as JIRA, Workfront, Asana
- Experience in managing subscription-based businesses
- Experience working in a fast-paced or startup environment
- Fluency in European languages other than English is a plus.
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