Programmatic Senior Account Executive, EssenceMediacom – EMEA Activation Hub (UK Based) EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning .’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses. EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US $21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, and Sony. Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook. About GroupM Nexus GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks. Reports to: Programmatic Account Director The role The Programmatic Senior Executive you will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis. Accountabilities include: Campaign Management Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs Competently create media plans designed to achieve specified KPIs Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy Client and Partner Management Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. Working with partners and attending regular platform training to further develop programmatic skillset. Operational Excellence The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes. Maintain standards and process throughout the end-to-end campaign lifecycle Skills & Experience Passionate about programmatic activation and driving continued excellence. Proactive approach to expanding knowledge and capabilities Confidence in core trading platforms, DV360, TTD and Amazon. Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships LI-FG1