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Ready to sprinkle some magic on our global marketing content? The Product Marketing & Content team are about creating and sharing stories that make our products and services shine for customers and colleagues, driving awareness, consideration, and activation.
Role Overview
As a Senior Content Marketing Manager - 12-month FTC, you'll collaborate with regional marketing and product teams worldwide, as well as in-house and external content creators. Your mission is to create and manage content that aligns with Specsavers brand and objectives. You'll spot content opportunities, make sure our content hits the mark for our global audience, all while leading a team of content experts.
You'll optimise our global content marketing strategies, including content governance and ways of working.
Key Responsibilities
1. Design, manage, and execute a content marketing plan that meets the needs of our markets across the globe.
2. Oversee the production of top-notch content in various formats, engaging different audiences throughout their journey with us.
3. Ensure our content is compelling, accurate, and optimised for every channel.
4. Oversee the creation and management of product-related data and assets, ensuring key stakeholders can find and use them easily.
5. Team up with regional and global teams to create content performance data and analyse metrics to refine our strategies.
6. Manage third-party brand asset refreshes, develop and optimise the content function, and conduct content audits.
7. Lead innovative content marketing initiatives, from immersive storytelling experiences to cutting-edge digital content strategies.
Qualifications
To be the best in this role, you'll need experience in developing and executing successful content marketing plans at scale, experience leading large-scale production shoots, and a deep understanding of SEO, social media, and digital marketing content.
This role closes on 6th March 2025; however, we may close the advert sooner if we get inundated with high-quality applications. So don't delay your application, apply now - you'll be glad you did.
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