Head of Marketing - Energy Trade Fair & Conference
To oversee all aspects of marketing activity for a flagship energy event at a product and corporate level, to collaborate on strategy, execute the defined marketing plan, manage the day-to-day delivery of the marketing team and establish best practice marketing.
KEY ACCOUNTABILITIES:
1. Oversee the event corporate marketing activity including branding.
2. Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the senior vice president and vice president.
3. Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans.
4. Provide integrated marketing support for the exhibition/sponsorship/delegate sales teams when required.
5. Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses.
6. Manage PR Consultancies to fulfil an international PR plan.
7. Manage, develop and maintain all product websites.
8. Produce effective advertising, marketing and sales collateral for all products – including copywriting, design, production. Includes checking every EDM, brochure, advert, web page etc for correct spelling, grammar and key messaging.
9. Develop relationships with trade associations, media, regulators and industry organizations to foster support for events.
10. Database management, development and list sourcing.
11. Develop, negotiate and fulfil contra agreements with media partners, associations and supporters.
12. Liaise with all team members and stakeholders on items containing event branding.
13. Attend meetings with key event partners – associations, sponsors, media.
14. Monitor competitive activity and attend competitor events when required.
15. Manage our participation at competitor events when required.
16. Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
17. Assist the event management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups.
18. Oversee development of the business’ online activities.
19. Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
20. Work closely with the marketing teams in UAE and Canada to pro-actively develop cross-promotional opportunities.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
The candidate – what you’ll need:
Technical / Functional
1. At least 5 years demonstrable experience at marketing management level in events and/or B2B media.
2. Degree educated/MBA desirable.
3. Detailed knowledge of event marketing best practice.
4. Knowledge of B2B exhibition and B2B publishing market.
5. Understanding of data protection issues.
6. Experience of developing an online strategy.
7. Experience of auditing existing procedures and introducing new procedures.
8. Appreciation of international cultures/foreign language.
9. Ability to network and liaise with senior people/trade bodies and associations.
10. Anticipation of market trends and proactive market involvement.
Personal Attributes / Interpersonal
1. Communication – excellent written English and verbal communication skills, report writing and presentation skills.
2. Rigorous attention to detail, ability to review and write copy.
3. Administration and Organisation.
4. Project Management: ability to oversee/manage multiple products.
5. Detailed understanding of marketing principles.
6. Ability to be part of and manage teams.
7. Ability to work under pressure and to deadlines.
8. Ability to work within a target driven marketplace.
9. Self-motivated / Innovative / Creative.
10. Good team working ethics.
11. Lateral thinking.
12. Analytical skills.
13. Availability to travel.
14. Team player – Work closely with all departments across the business.
15. Empathetic Manager – Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards dmg set.
dmg::events is an equal opportunity employer. If you have not received feedback on your submission within 14 days, please regard it as unsuccessful for the time being.
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