Job Description
Senior Marketing Insight Analyst
£55,000-£60,000
Brighton
Are you passionate about driving insights that shape marketing strategies and fuel business growth? Our client, a leading Ecommerce brand is in search for a Senior Marketing Analyst to make a meaningful impact by analyzing marketing performance and uncovering opportunities for optimization and innovation.
💼 Key Responsibilities:
* Transform and unify large datasets from various sources to deliver robust and efficient insights.
* Design and build dashboards that empower marketing teams to evaluate performance across channels, including Affiliates, Paid Media, Social, Organic, and CRM.
* Deliver actionable insights through exceptional data storytelling and presentation skills.
* Collaborate with marketing teams to evaluate media investment levers and optimize campaign performance.
* Partner with analytics and customer insight teams to understand marketing's role in customer behavior and Lifetime Value (LTV).
* Enhance customer communications with data-driven segmentations and rules-based models.
* Support cross-channel analytics projects, such as media mix modeling, and assist in qualitative survey data analysis.
* Actively contribute to the Data and Analytics team and participate in the Data Centre of Excellence.
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