This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Company Description
At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission - we are building the worlds most admired and compelling brand ecosystem.
Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences.
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
* Think without limits - Think fast, think fearlessly, and take the team with you.
* Own it and back yourself - Own the basics, own your role and own the results.
* Be relevant - Relevant to our people, our partners and the planet.
Are you ready to join the Fearless?
Job Description
As one of our CRM Managers, you will be responsible for building stronger and deeper relationships with our customers to increase engagement, retention, and customer value through effective CRM strategies and data-driven insights.
* Manage and support the team with an ongoing test and learn plan to continually improve CRM communications.
* Manage a CRM Executive on the optimisation of all CRM activities across the group.
* Use customer data, modelling, and insights to design and optimise segmentation and content approaches for personalised customer journeys that drive customer value and effectiveness.
* Develop and lead the team to plan and deliver omni-channel journeys utilising customer-data based segmentation and propensity models to achieve performance targets.
* Embed a data-driven CRM strategy that is truly customer-led, utilising insights to improve delivery effectiveness.
* Deliver weekly and monthly reports focusing on CRM campaigns and database performance, feeding results back to the wider business.
* Own the relationship with the email service provider, ensuring that all areas of the platform are optimised and used to their full potential.
Qualifications
* Previous experience in a similar role working with customer databases in a numerate and analytical capacity.
* Strong leadership skills and management experience.
* Broad knowledge of CRM platforms/ESPs/marketing automation programmes.
* A self-starter mind-set, with the ability to work under minimal supervision and guidance.
* Results driven and delivery focused, with enthusiasm, energy, and determination to achieve results.
* Highly numerate with the ability to manage, manipulate, and gain meaningful insights from large data sets.
What's next?
* Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focused and centred around how you align with our Culture and Values.
#J-18808-Ljbffr