About The Role
Job Title: Senior Marketing Manager Hygiene
Location: Caerphilly
Reports To: Head of Marketing and Digital
Job Summary
We are seeking an experienced and dynamic Senior Marketing Manager to lead and oversee customer acquisition and lifecycle campaigns within a business-to-business (B2B) environment. This individual will play a critical strategic role in driving growth, supporting new business development, and enhancing customer retention.
The ideal candidate will have a proven track record in managing campaign strategy, leveraging marketing automation platforms (Pardot/Marketing Cloud), and utilising Salesforce to achieve measurable business impact. This role requires close cross-functional collaboration with Sales, IT, Customer Services, Finance, and Product teams to ensure marketing strategies align with commercial objectives and drive customer engagement. Additionally, this role involves oversight of public relations activities, event planning, and market positioning.
As a senior leader, the Senior Marketing Manager will act as a strategic partner to internal stakeholders, ensuring marketing efforts align with business-wide goals and customer needs. The role also requires visibility across the business, including engagement with customers, sales teams, and senior leadership, to support growth and retention initiatives.
Key Responsibilit...