Are you an accomplished Paid Media Specialist with expertise in Google and LinkedIn Ads? Are you seeking a new challenge that allows you to work on both small campaigns and larger, high-profile projects? If so, we have the ideal opportunity for you. Our client is looking for a talented B2B Paid Media Specialist to join their dynamic team. In this role, you will be instrumental in driving traffic, enhancing conversions, and expanding reach through paid channels, with a primary focus on LinkedIn and Google Ads. Responsibilities: In this position, your responsibilities will include: Collaborating with the Digital Media Director to develop strategies for client campaigns. Overseeing the creation (strategy and execution) of campaigns. Managing the delivery, performance, and reporting of B2B PPC, programmatic (ABM), and paid social campaigns. Optimising and reporting on campaign performance using both platform data and GA4, and presenting insights and findings to clients. Supporting the team in creating proposals for new business PPC briefs, which includes keyword research, establishing benchmark KPIs, proposal writing, and presenting to management, clients, or prospects. Assisting the team with relevant client administration tasks, such as invoicing for media spend. Requirements: Previous experience in B2B and agency environments, particularly focused on audience acquisition and lead generation. Solid understanding of paid media platforms, especially Google Ads and LinkedIn. Strong expertise in analytics, tracking, and tag management. Excellent communication skills, with the ability to effectively engage with clients and stakeholders. Proven capability to manage multiple campaigns simultaneously and deliver results. Familiarity with A/B testing methodologies and campaign experimentation. Proficiency in creating and testing audience targeting strategies. Knowledge of budget management and reporting tools.