Job Title
Group Marketing Manager
Location
Based at Spider Head Office - Surbiton, with occasional travel to other sites
Salary
FTE £35,000 to 40,000 depending on skills and experience
Contract Type
+30 hours per week
About Us
Spider Climbing Group is a family-owned chain with six sites primarily located in the South East of England. We are passionate about creating outstanding customer experiences and fostering a strong community spirit at each of our locations. Our team is dedicated to innovation and delivering top-quality services, and we are looking for a Marketing Manager to help us continue to grow and thrive.
The Role
The Marketing Manager will play a critical role in driving customer and financial growth, taking ownership of Spider's marketing strategy, from planning and execution, to analysis and reporting. This is a hands-on role that will require strong collaboration with internal and external stakeholders. You'll also have the opportunity to showcase your creativity, producing high-quality written and visual content using tools like Adobe Creative Suite or equivalent software packages.
Key Responsibilities
1. Develop and implement a comprehensive marketing strategy to boost sales, customer engagement, and brand awareness.
2. Strategy and delivery for all branded content, digital, print, merchandising, and in-house promotional materials.
3. Collaborate with site managers to create targeted marketing campaigns tailored to each location.
4. Execution of all marketing campaigns, initiatives, events, working with Centre Managers and local champions.
5. Plan and execute email marketing campaigns and optimize results.
6. Oversee paid marketing campaigns on external platforms, ensuring measurable ROI.
7. Lead social media strategy and oversee updates to the company website, including SEO improvements.
8. Sector market research, providing analysis of competitors, customer trends, and campaign results, that translate into marketing deliverables.
9. Manage the marketing budget and report on campaign performance regularly.
10. Maintain brand guidelines across all channels to ensure consistency.
What We're Looking For
1. A commercially minded individual, with two years marketing manager experience, and a track record of delivering impactful campaigns.
2. A results-driven attitude, with the ability to work both independently and as part of a team.
3. Excellent communication and interpersonal skills, with a collaborative mindset.
4. Excellent market analysis capabilities.
5. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent software.
6. Creative flair for producing engaging content, including photography and videography.
7. Experience with SEO, social media platforms, and analytics tools.
8. A “can do” individual who wants to make an impact, and will roll up their sleeves and get things done.
9. Experience within the leisure / climbing sector is desirable.
What We Offer
1. Company Pension
2. 28 days annual leave (including bank holidays), rising to 30 after 2 years
3. Company sick pay scheme
4. Company health plan
5. Café and retail discounts
6. Benefits for long-term life partner
7. Free use of all Spider climbing facilities
8. Free entry to other participating climbing facilities
Applications
Closing date Sunday 12th of January
Apply in writing showing how you meet the requirements for the role. Please include your CV.
Interviews will be in person during the week commencing the 13th of January.
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