Digital Marketing Specialist/Manager
Reading, Berkshire
Up to £35,000 per annum, with potential for negotiation in exceptional cases.
About Us:
21st Century AV Ltd is a leading UK-based audiovisual company, comprising two distinct business units:
* (url removed): An online platform specialising in conferencing systems, targeting existing clients through digital marketing strategies, including Google Ads, organic sales channels, and email marketing campaigns.
* 21st Century AV: An AV integrator providing comprehensive audiovisual solutions, encompassing installation, project management, and service contracts.
We are seeking a dynamic Digital Marketing Specialist/Manager to drive significant growth for both business units.
Role Overview:
The primary objectives for this role are:
* (url removed): Achieve a 150% increase in revenue over the next 12 months.
* 21st Century AV: Generate 20-30 high-quality leads monthly for our AV integration services.
Key Responsibilities :
* Develop and implement comprehensive digital marketing strategies tailored to each business unit's goals.
* Oversee all digital marketing campaigns, including SEO/SEM, email marketing (both cold and warm campaigns), social media, and display advertising.
* Manage and optimise the (url removed) online store, ensuring a seamless user experience and integration with marketing campaigns.
* Design, execute, and optimise cold and warm email campaigns to engage potential and existing clients, ensuring compliance with best practices to maximise deliverability and response rates.
* Collaborate with internal teams to produce engaging and relevant content for websites, blogs, and social media platforms.
* Utilise tools like Google Analytics to monitor campaign performance, providing regular reports and actionable insights.
* Allocate and manage the marketing budget effectively, optimising spend across various channels to maximise ROI.
* Stay abreast of industry trends, competitor activities, and emerging digital marketing technologies to inform strategy adjustments.
* Work closely with sales, product development, and external agencies to ensure cohesive and effective marketing efforts.
Key Performance Indicators (KPIs):
* 150% increase in (url removed) revenue within 12 months.
* Consistently deliver 20-30 qualified installation leads per month for 21st Century AV.
* Achieve targeted open and response rates for both cold and warm email campaigns.
* Improve conversion rates, average order value, and customer retention on the (url removed) platform.
* Achieve a predetermined return on investment for all digital marketing activities.
* Increase organic and paid traffic to both websites by a specified percentage.
* Enhance engagement metrics across all digital platforms, including social media and email campaigns.
Qualifications and Skills:
* Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
* Minimum of 3-5 years in digital marketing roles, preferably within the technology or audiovisual sectors.
* Proven experience managing and optimising online stores using WooCommerce and Shopify platforms.
* Proven experience in designing and executing both cold and warm email campaigns, with a strong understanding of best practices to ensure high deliverability and engagement rates.
* Expertise in SEO/SEM strategies and tools.
* Proficiency in using Google Ads, Google Analytics, and other relevant marketing platforms.
* Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
* Proficiency in HTML and CSS for creating and customising email templates and web content.
* Strong copywriting skills to craft engaging and persuasive content tailored to diverse audiences.
* Basic graphic design skills, with experience using tools such as Adobe InDesign, Photoshop, Illustrator, or Canva, to create visually appealing marketing materials.
* Understanding of typography, colour theory, and layout principles to ensure cohesive and effective visual communication.
* Strong ability to interpret data and translate insights into actionable strategies.
* Excellent verbal and written communication abilities.
* Demonstrated experience in managing multiple projects simultaneously, with a keen eye for detail.
* Ability to thrive in a fast-paced environment and adjust strategies based on performance data and market shifts.
Why Join Us
* Be part of a forward-thinking company at the forefront of audiovisual technology.
* Opportunities for continuous learning and career advancement.
* Work with a dedicated team passionate about delivering exceptional solutions to our clients.
Application Process:
Please submit your CV, a cover letter detailing your relevant experience, and examples of successful digital marketing campaigns you have managed. Email