Social Media Specialist An opportunity to join AFH Wealth Management, one of the UK’s leading independent financial advisory and wealth management firms. We are looking for individuals who wish to grow with us as a business and support our growth plans This is a 12-month fixed term contract opportunity where you will manage the social media activities for all brands within the AFH Financial Group and across all social media channels to further brand awareness, generate leads for the business and drive engagement, As our Social Media Specialist, you will typically : · Execute the social media content strategy in conjunction with the Digital & Direct Marketing Manager. Implement and continuously optimise the agreed strategy · Work with the Marketing Campaign Specialist to integrate organic and paid social activities with digital marketing campaigns, where necessary · Work closely with the Copywriter to ensure existing content is effectively purposed on social channels while new/dedicated social content is created in close collaboration · Ensure effective message and content creation and dissemination across social media platforms to drive brand positioning, engagement and lead generation. This will include ideation of concepts, formats and new creative ways to engage in an ever-changing landscape across social media · Manage all media platforms (Facebook, X, LinkedIn) to create a strong presence and reach, utilising various approaches and mechanisms (content, storytelling, paid activity etc.) · Support and manage subsidiaries’ social media pages where necessary, and supplying them with content, as well as the transition over to AFH during the on-boarding process · Manage the social media brand advocacy tool, Sociabble, as well as Hootsuite, to efficiently plan and manage the social media content calendar and output. · Manage all activities to agreed KPIs for AFH brands across brand development, follower acquisition, engagement, reach and lead generation/customer acquisition As part of the role, you will also: · Participate and contribute in relevant social communities to build awareness and advocacy · Ensure accuracy and attention to detail of all messaging, regulatory and legal compliance and manage the approval process · Ensure compliance of social media activities with any and all regulatory and communications requirements and guidelines, including GDPR and manage the approval process of these activities · Manage LinkedIn corporate pages and wider activities to drive consideration among prospective employees, improve industry positioning and further thought leadership within investment management community · Measure and report on every campaign ensuring that effective tracking is in place, working with other members of the digital and campaign teams as appropriate · Proactively advise the management team on future strategy and opportunities related to social media. What we are looking for in our ideal Social Media Specialist: · Financial services experience or working within a regulated environment · A proven knowledge of social media platforms for and relevant tools to manage all social media channels for agreed outputs and achievement of KPIs. This should include experience of Facebook Business Manager, use of social media management tools e.g. Hootsuite · Ability to plan and create both organic and paid-for activities as well as the integration of the two, particularly across Facebook and LinkedIn · Creativity and ability to create appropriate content to engage different audiences while also possessing commercial acumen to implement and prioritise marketing/company objectives · A proven knowledge of social media analytics and reporting and ability to understand & interpret online data; experience of utilising Google Analytics is preferred but not essential · Strong attention to detail and the motivation to be self-sufficient and demonstrate initiative on a day to day basis · Versatile and creative thinker Benefits and Perks at AFH · Flexible working & holidays - Enjoy flexible working and competitive holiday allowance, with annual buy & sell scheme options and your birthday off. Plus, additional holiday days for long service. · Social perks - To recognise and celebrate employees' great work we are all invited to our annual Christmas and Summer parties. · Pension - We offer a contributory pension scheme with Royal London as well as death-in-service benefit. · Bonus scheme - All AFH employees are offered a competitive salary and a discretionary annual bonus, following completion of a year’s service. · Health and wellbeing - The MediCash app puts your health in the palm of your hands. Claim cashback on a wide selection of health and wellbeing initiatives, including discounted health club memberships and free healthcare benefits. · Professional development - We are committed to helping you reach your potential by offering tailored learning and development programmes to pursue your career goals. · Shopping discounts - Our employees can choose from many retailers to get discounts or cashback on everyday purchases from our favourite high street clothing stores to our go-to supermarkets, as well as access to free online training courses. To learn more about this opportunity and the culture of AFH Wealth Management, please visit our Careers website https://www.afhwm.co.uk/careers/ or email the People Resourcing team via recruitmentafhgroup.com. We look forward to hearing from you