Role: Digital Analyst Contract: Permanent Working: Full Time Hours: 37.5 Closing date: 17th December 2024 Recruitment Partner: Matthew Nelligan About the role You will report into the Digital Analytics Manager in the Boots Digital team. You will be at the forefront of developing and leading digital data requirements for the Opticians business. You will support this by analysing digital analytics and other data sources to provide insight and recommendations to the Boots Opticians team, to lead better experiences for customers and commercial growth. Main tasks and responsibilities: Collaborate with Boots Opticians Data team to understand overall performance, developing an understanding of the business and regulations that must be complied with. Build automated solutions for insight and regular reporting that go beyond descriptive analytics, providing diagnostic and predictive insight Ad hoc analysis drawing insights, conclusions and recommendations Attend regular meetings to present insights Monitor and share insights about competitor performance Ensure the right tracking is in place for digital marketing campaigns and channel measurement, including the creation of UTM parameters and QR codes Lead the capture of new tagging requirements and communicate them with our development team for delivery Collaborate with agency on improving digital performance development Keep up to date with internal & external digital analytical advancements Inform and support the longer-term Opticians digital roadmap What you’ll need to have A record of providing valuable insight for teams across customer acquisition, behaviour, and conversion rate analysis which proved to guide positive change and growth. Work with partners to build and identifying patterns, trends and opportunities in digital data. Experience with quantitative digital analytics, such as GA4 or Adobe Analytics, working with the data across different reporting surfaces: UI, raw data analysis with SQL, Python, R. Visualise data and insights in compelling and relevant ways with visualisation tools (e.g. Power BI, Tableau) and through presentations. Be Curious, a problem solver and eager to develop skills To communicate effectively across varying levels of data literacy and seniority. Master’s degree or equivalent experience in STEM field translating to proven skills in statistical analysis, data manipulation, visualisation, critical thinking, and attention to detail. It would be great if you also have Experience working for a retailer, Optical would be ideal Experience specifically with Contentsquare, Quantum Metric and GA4 Experience with Databricks and Power BI Experience with Agile or Scaled Agile Frameworks (SAFe) Experience with Digital Experience Platform analytics tools Experience with marketing platforms e.g. Google Ads, Google Search Console Our benefits Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme. We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate. Why Boots At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better. What's next If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis. If selected for interview, one of our Talent Team will call to arrange an interview and go through the process and answer any questions. Keywords Digital retailer, Contentsquare, Quantum Metric, GA4 Databricks, Power BI Agile or Scaled Agile Frameworks (SAFe) Digital Experience Platform analytics tools Google Ads, Google Search Console. Similarweb, Adthena, SEMrush