Be responsible for new business development, building, maintaining and expanding relationships with assigned and prospective Baoli dealer partners. Driving profitable growth through a mix of opportunity and relationship-building activities. This is a UK&I wide role and will represent the entire Baoli product and services range.
What we offer:
* Identify, recruit, and onboard new dealers to expand market coverage by establishing productive, professional relationships with key personnel in assigned dealer accounts.
* Track and analyse sales performance metrics for dealers, providing insights and recommendations for improvement.
* Provide training and support to dealers on Baoli’s products, features, and specifications.
* Collaborate with the marketing team to develop promotional materials and sales tools to assist dealers in their efforts.
* Develop and implement effective sales strategies in alignment with Baoli’s business objectives.
* Coordinate the involvement of company personnel, including support, service, and management resources, to meet partner performance objectives and partners’ expectations.
* Proactively assess, clarify, and validate dealer needs on an ongoing basis.
* Sell through dealer organisations to end users (including key accounts) in coordination with dealer sales resources.
* Maintain excellent communication internally and externally and through strict adherence to dealer rules of engagement whilst driving adoption of company policy and strategy with dealer companies.
* Manage a monthly formal review meeting with each dealer to include:
o Performance review (machines and spares)
o Actual vs Forecasted Sales vs Target
o Technical Issue Management
o Support Marketing initiatives as required.
Tasks and Qualifications:
* High Performing individual with an entrepreneurial mindset.
* Demonstrated ability to develop and maintain successful relationships with independent dealers.
* Proven track record in managing and expanding sales networks.
* Strong sales and technical background in fork trucks or similar equipment.
* Excellent understanding of Value segment within the fork truck or similar industry.
* In-depth understanding and experience of Material Handling Industry (all business streams).
* Able to develop and execute strategies, plans and budgets in line with overall business objectives.
* Able to communicate effectively and openly at all levels.
* Capital equipment and supporting finance package experience preferred.
* Commercial excellence with advanced understanding of business levers (Finance, Residual Value, Maintenance).
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