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Responsibilities
Community Engagement:
* Drive the communication strategy with members, overseeing external communications, including PR, website updates, and social media content.
* Cultivate and maintain strong working relationships with the Rabbinic team, collaborating closely with the Campus Manager, the team of Honorary Officers, Council members and other volunteers.
* Adapt and respond to dynamic community needs and unexpected challenges promoting clear and transparent communication, both internally and externally.
* Support and expand the volunteer base, actively recruiting volunteers and program leaders for the Shul and its events.
* Take responsibility for promoting the synagogue to potential members, having a clear growth strategy.
* Actively identify marketing and promotion opportunities through both traditional and digital channels.
* Execute and advance the marketing strategy, collaborating with the Chair/Board and Rabbinic team to implement necessary developments.
* Manage member communications via email, including supervising the design of the newsletters, mailouts and event announcements to achieve maximum impact/penetration of relevant demographic groups.
* Promote our brand, policies, and core values, expanding and advertising event opportunities on our website.
* Supervise all aspects of marketing material production, ensuring consistency and effective distribution.
* Conduct market research to identify interest and uptake for current and future events.
* Evaluate membership research, sector conditions, and competitor data, implementing adjustments to the marketing plan as needed.
* Ensure that all marketing activities are executed within agreed-upon budgets, in collaboration with our Financial Representative.
* Collaborate with the United Synagogue’s Marketing Department to secure frequent, timely, and positive media coverage.
* Develop and maintain a network of appropriate contacts.
* Manage our social media platforms, ensuring regular and engaging posts on Facebook and Twitter.
* Support new members’ programs, ensuring a warm welcome, and regularly update the new members’ pack.
Events Management:
* Oversee and facilitate all Synagogue events, ensuring the delivery of diverse activities that effectively engage the community.
* Work closely with the Campus and Programme Administrator ensuring the security and cleaning are set up for the events.
* Develop, facilitate, execute and oversee our events from proposal through final delivery, ensuring seamless execution.
* Strategically plan for Synagogue events and the overall calendar, with a particular emphasis on simchas, including Bar and Bat Mitzvahs, Aufrufs, weddings, etc.
* Develop, maintain, and deliver an annual plan for events that thoughtfully represents the community’s diversity.
* Work alongside the Rabbinic team, with research, venue booking, negotiation of costs, and efficient project management.
* Establish, communicate, and maintain project timelines and priorities for events, ensuring timely and successful delivery.
* Implement systematic approaches to manage invitations, sign-ups, guest lists, and discounts for events and utilise the US event management system.
* Oversee event budgets in conjunction with the Financial Representative.
* Organise appropriate sponsorship opportunities when applicable and collaborate with the United Synagogue for promotional materials.
* Foster a Volunteer Support culture, developing tools and templates for mobilising volunteers for events.
* Work in conjunction with Youth Directors, Assistant Rabbi, and volunteers, to support children’s events and programming, ensuring alignment with overall engagement goals.
Online Presence and Support:
* Assume overall responsibility for the Synagogue website, working closely with volunteers to ensure timely updates and relevant content.
* Assume responsibility for Synagogue social media channels, including Facebook and Instagram.
* Manage Synagogue PR in Jewish press, ensuring effective and strategic communication.
* Offer annual Synagogue magazine support to the editor and volunteers.
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