Company Description
Established in 2012, Pinnacle Drinks exclusively partners with winemakers, growers, brewers and distillers to deliver some of the world’s leading brands across the wine, beer and spirits categories.
We are proud to be part of the Endeavour Group – Australia's leading retail drinks and hospitality business united around the common purpose of ‘creating a more sociable future together.
Job Description
* Love what you do and leave your mark
* 12 Month Fixed Term opportunity
* Work with the Pinnacle Drinks Marketing team for the Domestic Wine portfolio
As the Assistant Brand Manager, you will execute and implement annual brand and activation plans to build performance and equity for Pinnacle Drinks Wine.
The plans will cover both an analytical viewpoint of brand performance, portfolio and brand equity, while implementing activity such as product launches, promotional activities, advertising and PR & events, as agreed with the Senior Brand Manager - Wine & Innovation.
Here is a taster of what you can expect in this role:
* Support creative briefs and all Marketing materials for the New Product Development including product information sheets/ brochure as required.
* Coordinate the setup and inputs into monthly gate papers for Domestic Wine.
* Implement the communications process for wine launches and vintage rollovers.
* Work with key internal partners to develop distribution gateways for communication once developed.
* Effectively manage outsourced agency and internal Endeavour Group department relationships.
* Ensure regular & effective communication with the Pinnacle Drinks Marketing Team.
* Consult with Legal and other relevant stakeholders where approval is required.
* Enhance own knowledge and understanding of Pinnacle Drinks by attending relevant department meetings and training sessions.
* Manage spend and track against approved budgets, reviewing opportunities to optimise costs where possible.
Qualifications
Now let’s talk about you:
* Post-graduate Degree in Marketing, Business or Commerce.
* At least 2 years experience in a similar role, ideally within fast-paced retail or the beverage industry.
* Experience in the liquor industry, premium brand experience is desirable.
* Strong knowledge of brand and product marketing principles.
* Ability to think strategically and ‘outside the box’.
* Able to personally develop creative concepts, think independently and drive and deliver key activities.
* Proficiency in working with PowerPoint & Excel.
* Strong business acumen.
* Excellent communication skills (written / verbal).
* Wine knowledge and Retail/FMCG experience is desirable.
Benefits
* We offer flexible working in every sense
* An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
* Monthly meeting-free days
* Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
* Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
Additional Information
We are together creators
With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.
We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.
You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.
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