Are you passionate about driving customer loyalty, creating impactful marketing campaigns, and working in a dynamic retail environment? At Poundland, we believe in delivering incredible value to our customers, caring for our colleagues, and protecting every pound we spend. We are looking for a creative and motivated Loyalty Marketing Executive to join our team and bring our loyalty program to life!
As a Loyalty Marketing Executive, you will support and execute the brand strategy for Poundland’s loyalty program, creating compelling campaigns that engage our customers and stakeholders, both internally and externally. You will work closely with the Senior Marketing Manager, Head of Digital Loyalty, and other key stakeholders to drive the loyalty program in line with our overall business strategy and brand values. Your role will be key in developing and managing the launch and ongoing success of our loyalty program across the UK and ROI, ensuring our customers feel valued and appreciated.
We uphold three core behaviours that guide all our actions:
Love Our Customers: We strive to delight our customers, listening and responding to their needs because they are our priority.
Care for Our Colleagues: We support each other to foster a workplace where everyone can thrive.
Protect Our Pounds/Euros: We are committed to cost-efficiency and value, ensuring every penny counts.
Key Responsibilities:
* Strategy Development: Support the development of the loyalty brand and marketing strategy to align with the wider business objectives.
* Product Launch Leadership: Lead and manage product and function launches related to the loyalty program, creating marketing proposal materials and providing updates to the Senior Leadership Team.
* Brand Building: Support the creation of an effective agency framework for Loyalty and manage relationships with all relevant suppliers to ensure the best outcomes.
* Content Strategy: Lead and execute a category-leading content strategy for Loyalty, including in-app content, in-store POS, PR & Social content, brand activations, and marketing collateral.
* Onboarding and Engagement: Develop an effective onboarding and engagement strategy for loyalty members, utilising our internal CRM system and Adobe personalization tools.
* Campaign Management: Own and manage core marketing campaigns from ideation to execution, ensuring campaigns are engaging and effective.
* Performance Analysis: Monitor, analyse, and report on the effectiveness of marketing campaigns, providing feedback to the wider team and business.
* Cross-Functional Collaboration: Work closely with key stakeholders across the business, including Retail, to ensure excellent engagement and execution of loyalty campaigns.
* Operations Management:
o Manage the loyalty marketing budget, ensuring effective spend across all marketing functions.
o Provide regular budget reports to the Senior Marketing Manager and Marketing Director.
o Engage and influence relevant departments and stakeholders to ensure campaign effectiveness and alignment with business goals.
Qualifications:
* A-level or equivalent; a degree in marketing or a related field is highly desirable but not essential. Relevant marketing qualifications are a plus.
* 2-3 years of marketing or brand management experience, ideally in new product development or loyalty/rewards. Experience in the retail industry and large-scale product launches is desirable.
* Strong expertise in brand marketing, omnichannel marketing, and campaign management. Excellent communication skills, with the ability to manage and influence both internal and external stakeholders.
* Highly creative with a proactive mindset, motivated to drive results and innovate. Strong organizational and strategic planning skills.
* Good understanding of the retail industry and experience in developing and presenting propositions and strategies to business leaders.
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