My client is a well-established global SaaS enterprise with a robust market footprint. Following an internal advancement, they're searching for a skilled Product Marketing Manager to develop compelling cross-channel campaigns with demonstrable experience in a product-focused marketing environment. The ideal candidate will show strength in sales enablement, value proposition development, identifying sales cycle gaps, and partnering with sales teams to address them - all for their cutting-edge B2B platform-as-a-service offering to enhance workplace experience within large corporations.
Location: Hybrid working, with 2 days per week in their offices near Hemel Hempstead
AS MARKETING MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:
* Building compelling product propositions and optimising product websites to drive conversion
* Strong focus on most aspects of Product Marketing, except for the product roadmap.
* Developing sales enablement materials and strategies to help close deals effectively
* Identifying engagement gaps during customer onboarding and spotting partnership opportunities
* Creating assets for paid media channels and coordinating product collateral for sales teams
* Managing social media presence, supporting events, and developing client case studies
* Analysing performance metrics across marketing channels to optimise campaign effectiveness
THE IDEAL MARKETING MANAGER WILL HAVE THE FOLLOWING:
* Minimum 4 years of marketing experience in B2B2C and B2B environments
* Demonstratable experience with a product-focused marketing environment with strength for sales enablement, value proposition development, spotting sales cycle gaps, and partnering with sales to fill the gap.
* Advanced creativity, innovation skills, and exceptional communication abilities
* Experience working effectively with multiple stakeholders and marketing automation platforms
* Excellent project management and organisational abilities
WHY JOIN THIS BUSINESS AS THEIR MARKETING MANAGER?
* An exceptional chance to join a top-performing marketing department during a dynamic growth phase and substantially contribute to an expanding organisation.
* Employee-centric culture - this is not just puff!
* Work with an innovative platform with ambitious growth plans in a competitive market.
* Collaborate with diverse teams across a global organisation
* Shape marketing strategies that enhance employee experience through technology
* Hybrid working arrangement with flexibility
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