What is the role
The Fashion Copywriter provides an essential role in the day-to-day running of the website and marketing activities. Working between all three brands they will execute tasks which provide the basis of an e-commerce website. Working closely with the Trading Co-Ordinators and marketing team in order to drive traffic and sales, and improve user experience through the platform. An interest in fashion marketing and a desire to work within the fashion industry is essential.
What you will do
Product Admin:
* Responsible for efficiently loading products to the website and meeting product deadlines.
* Ensuring that all product information is up to date including price and technical details.
* Ensuring all products are attributed across the navigation categories and subcategories to optimise sales both for the website and the app.
* Up to date with products and competitor activity to make sure trends and collection are current and performing to KPIs and all trends are kept up to date with the latest product.
* Update and maintain the delivery list to ensure any changes to the delivery process are dealt with and priority product is always being worked on.
* Raise any web glitches and suggesting changes to make sure that we are optimising sales and website performance.
Online Visual Merchandising:
* Ensuring that all product categories are SEO/user friendly and that all the URLS are correct.
* Apply mix and match, colours available and completing build the outfit so products can be easily navigated between on the product pages of the site and maximising sales.
Optimisation
* Work closely with the SEO team to optimise content production to maximise SEO trends and topics. Keep content ahead of other key fashion competitors.
* Optimise product content for the marketplaces ensuring that all specifications are met and loaded to deadline, improve ranking and therefore sales.
* Producing SEO friendly product and banner copy and ensuring that it meets the brands tone of voice.
What you will bring
* Highly motivated and a desire to be the best
* Excellent attention to detail
* Excellent writing skills with an aptitude for punctuation and grammar
* Quick learner
* Proven ability to work well within a team and independently
* Proven record of good attendance and flexibility
* Positive energy and enthusiasm to succeed
* Ability to adapt to frequent change and a high-pressure environment
* Outstanding loyalty and commitment to the business
* Good communication skills, friendly style
* A-Level or equivalent in English Language
* Basic knowledge of SEO would be beneficial but is not essential
* Understanding of usability and user experience online
* Basic IT skills required