Marketing and Events Manager Location: Hertfordshire - Travel required Salary: £45,000 - £50,000 Reporting To: Marketing Director Overview: We are seeking a dynamic and experienced Marketing and Events Manager to lead the marketing and events strategy for a medium sized business. This role requires a hands-on professional with a proven track record in managing multiple social media accounts, Google AdWords campaigns, and new business initiatives. The ideal candidate will thrive in a fast-paced environment, balancing creative marketing campaigns with the logistical demands of planning and events across England. Key Responsibilities: Marketing Strategy and Execution: Develop, manage, and execute annual marketing calendars to align with business objectives. Plan, run, and optimize marketing campaigns across multiple channels, including social media. Oversee and manage multiple social media accounts, ensuring consistent branding, engagement, and growth. Digital Marketing: Manage Google AdWords campaigns, including budget allocation, keyword optimization, and performance analysis. Track and analyze digital marketing metrics to assess effectiveness and inform decision-making. Oversee website management, ensuring content is up-to-date, user-friendly, and optimized for SEO. Event Management: Plan, coordinate, and execute events, including venue selection, vendor negotiation, and logistics management. Arranging Guest tickets, travel and other requirements Collaborate with internal teams and external partners to ensure seamless event delivery. Travel to event locations and oversee on-site management and execution. New Business Campaigns: Lead initiatives to identify and target new business opportunities through tailored marketing efforts. Build and nurture relationships with potential clients and partners to drive business growth. Administrative and Analytical Support: Utilise Excel for budgeting, data analysis on existing business, and reporting on campaign/event performance. Prepare regular marketing and event performance reports for senior management. Qualifications and Experience: Education: Bachelor's degree in Marketing, Business, Event Management, or a related field (or equivalent experience). Experience: Minimum of 3 years of experience in marketing and event management. Proven expertise in managing social media accounts, Google AdWords, and digital marketing campaigns. Experience in planning and executing events, including large-scale and high-profile projects. Skills: Proficiency in website management tools (e.g., WordPress, CMS platforms). Advanced Excel skills, including data analysis and reporting. Strong organizational skills, with the ability to manage multiple projects and deadlines. Excellent communication and interpersonal skills. Creative thinker with a keen eye for detail and the ability to translate ideas into actionable campaigns. Must be able to drive