Position Title:
Content & Growth Strategist – Reels, Shorts & Social Algorithms Expert
Location: JP Nagar, Bengaluru
Company: Decotales Interior Pvt. Ltd.
About Decotales:
Decotales is a leading interior design firm known for crafting personalized home and commercial spaces. From concept to execution, we deliver dream interiors with our own in-house factory, a passionate design team, and a strong digital-first mindset. We’re not just building homes—we’re building stories. And you’ll be the one telling them.
Who We’re Looking For:
We’re on the hunt for a content-first, algorithm-smart, growth-driven creative strategist who understands how to make people stop, watch, and engage. You must know how to craft the first 3 seconds that hook viewers and how to repackage a single piece of content across Instagram Reels, YouTube Shorts, and other platforms with tailored formats.
Your Mission:
Create viral, emotion-driven content that drives views, saves, shares, and subscriptions across social platforms—especially Instagram Reels & YouTube Shorts.
Key Responsibilities:
* Conceptualize content aligned with brand goals, trending formats, and platform-specific algorithms.
* Break down one piece of content into multiple high-performing variations across different platforms.
* Craft curiosity-driven hooks for Reels & Shorts (the first 3 seconds are your playground).
* Write captions that spark emotion and save-worthy reactions.
* Creative Direction:
o Capture moments, stories, BTS, project transformations, and client experiences with emotion and narrative power.
o Direct and organize shoots with a clear vision for virality.
* Video Editing & Optimization:
o Edit videos for maximum impact (sound, transitions, text overlays, etc.).
o Use trending audio, text placement, pacing, and visuals to increase watch time.
* Platform Growth Tactics:
o Leverage insights from YouTube, Instagram, Meta tools, and trends to plan content drops and growth strategies.
o Study analytics, test and refine content based on performance.
What You Should Bring:
* Proven experience growing pages via Reels, Shorts, or TikTok.
* Deep understanding of platform algorithms, trends, and content psychology.
* Experience with video editing tools (CapCut, Premiere Pro, InShot, etc.).
* Storytelling instincts with emotional and visual intelligence.
* Hunger to grow, test, and innovate every single day.
* Bonus: Background in interiors, lifestyle, or D2C brands.
Why Join Decotales?
* You’ll work with a young, passionate team creating India’s most loved homes.
* Total creative freedom (as long as it works ).
* Be the face behind content that’s not just seen—but remembered.
* Performance-based growth roadmap.
Salary – Best in the industry / A good hike on your last salary
How to Apply:
Send your profile, best content samples (especially Reels/Shorts), and a brief note on what you’d do with our next post to: careers@decotales.com
HR Contact: +91 90352 68990
#J-18808-Ljbffr