My client is an established national landscape maintenance service provider. They deliver their services via a network of 46 franchise businesses throughout the UK, supplying grounds maintenance and associated services to a wide client base. I am currently working in collaboration with them to appoint a Midlands based Business Development Manager. This is an interesting and exciting role with the purpose of acting as the link between franchise business owners (turnovers from £150k for a newly appointed franchise through to £3m for an established one) and Head Office, to ensure they are all operating their businesses in the appropriate manner. The role takes a holistic approach to the business and the main duties include supporting the continued growth and business development of the franchisee network across the Midlands region, working alongside a team of BDMs assisting in the day-to-day business development and management of the franchisee. The role includes analysing the sales processes and financial performance of the business to advise, motivate and train franchise owners and their staff to grow their business involving; monitoring KPIs, producing accurate and insightful reports and plans while ensuring timely and accurate submission of these reports and information to the wider business. The main duties are detailed below (this is not an exhaustive list).
* Business coaching to develop and maximise the opportunity within each franchise.
* Analysis of trading situation understanding the Franchisee’s profit and margins.
* Identifying blockages to business growth.
* Developing a strategy to achieve business growth and increased profitability.
* Monitoring and ensuring plans are then followed.
* Achieving maximum profitability by working with their business to maximise efficiency.
* Providing advice, guidance and information in professional manner when dealing with issues.
* Setting, developing, and monitoring sales, growth, and customer service in accordance with the Franchise Agreement and Operations Manual.
* Providing/supporting training and support on site and as required at Head Office.
* Providing local and regional sales support to include planning, prospecting, and pricing support.
* Helping to prepare Franchisees for appointments and tenders with prospective customers.
* Providing training on inhouse systems to promote efficiency and productivity.
* Ensuring franchisees are working in accordance with company standards and policies.
* Demonstrating in depth understanding of the franchisee/franchisor dynamic.
* Sharing best practice and contributing to continuous improvement throughout the business and the wider BDM community.
* Proactively collaborating with and supporting other team members in Key Accounts,
* Experience of tendering, Finance, and compliance.
* Providing updated reports to Senior Management and highlighting any areas of concern.
* Onboarding new franchisees into the network, in line with our standard operating model.
* A working knowledge of Health and Safety practices.
* Positively promoting company policies and good practice.
Experience and skills required
Previous Sales/Business Development experience is essential.
Experience in the grounds maintenance sector is a must.
A full UK driving licence is required.
A willingness to travel across the Midlands region and spend four days a week in the field (candidates must live in the Midlands region - East/West/North/South)
Demonstrable business experience and commercial acumen.
Financial accountability and/or P+L ownership preferable.
Demonstrable experience of driving growth.
Excellent problem-solving skills with the ability to think quickly and react promptly to potential problems.
Must be able to deal with people at all levels of seniority and be flexible in approach.
A self-motivated person who is keen to learn and to share that learning with others.
Must be comfortable with multitasking and able to consistently work to deadlines.
Must show the right attitude to supporting franchisees to develop their businesses.
Able to work independently and flexibly on own initiative with minimum instruction.
Be resilient but still able to work collaboratively with a team and to build close working relationships.
Basic salary £52k-£54k, a company car or allowance and a £5,000 bonus subject to achievement of objectives and would be pro-rated this year from start date to December. Also, a stretch target of £1,000 for each additional £200,000 (excluding VAT) over and above their territory sales target and there is no cap on this incentive, expenses account for any overnight stays.
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