Senior Marketing Manager - Brand and Equity
Job Type: Contract/Temporary
Location: London
Job Ref: BBBH155623_1735646285
Date Added: December 31st, 2025
Consultant: Donald Ziu
Contract Duration: 5 Month Contract
Work Arrangement: Hybrid
Our retail client is looking for a Senior Marketing Manager to join them on a 5 month contract basis. You will secure the brand and commercial targets via creation of an omnichannel brand plan and its execution via campaign development/adaptation, media plans, social and digital plans.
Accountabilities:
1. Lead the development of omnichannel annual brand plan to deliver growth targets, in partnership with the broader UK & I marketing teams.
2. Lead the adaptation of global campaigns and the development of local UK initiatives (from concept to connection strategy and assets delivery).
3. Secure the full integration of initiatives across platforms and channels, maximising synergies and impact.
4. Lead media manager in the development of the omnichannel connection strategy and media plans.
5. Lead the social strategy and always-on calendar of contents.
6. Lead the performance marketing agenda, establishing a culture of continuous optimisation via ROI maximization, campaign and assets real-time optimization, test and learn plans.
7. Effectively manage UK development budget, media budget, and social spend.
Experience Required:
1. Consumer marketing experience in a dynamic organisation, in UK and possibly international markets. Experience in Brand and Equity roles requiring Campaigns and Comms development in UK/International markets is a must.
2. Strong experience across a range of marketing disciplines, including brand positioning, Comms and assets development, promotions, POS development, and management of campaigns on social media.
3. Leadership of brand building strategy, annual brand planning, campaign phasing, and development.
4. Strong understanding of how to develop an integrated connection strategy across owned, earned, and paid channels to deliver brand and ROI objectives.
5. Strong experience in marketing and media performance management, leading marketing and media initiatives ROI evaluation to drive continuous improvement and optimization.
6. Very pragmatic, commercial mindset. Understands commercial and profit challenges and turns them into opportunities.
7. Ability to lead, coach positively, and influence peers, franchise partners, and senior stakeholders.
To apply for this position please submit your CV.
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.
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