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Field Marketing Manager, Staines-upon-Thames
Client:
IFS
Location:
Staines-upon-Thames, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
89da0d2b67f5
Job Views:
5
Posted:
09.02.2025
Expiry Date:
26.03.2025
Job Description:
The role allows you to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands-on role where you will generate and execute ideas. You will utilize your innate curiosity and test your resilience, focused on but not limited to:
* Planning and execution of marketing strategy and plan, aligned with market unit go-to-market plans, goals, and objectives.
* Overall responsibility for building brand awareness, brand management, and corporate identity within the market unit.
* Lead generation, including virtual and onsite events (external/internal), campaigns, and digital marketing both direct to market and through, or in collaboration with, partners.
* Proactive PR: Preparation and distribution of media releases and alerts to generate positive media coverage, including customer wins and thought leadership.
* Provide local research and marketing intelligence to boost sales, including competitor and industry information.
* Create relevant local or global advertising campaigns and marketing collateral.
* Managing website and digital marketing platforms and campaigns, including search engine marketing.
* Scrutiny of campaign results, including post-event analysis and reporting.
* Localization and execution of global and regional marketing campaigns where relevant.
* Management of the CRM system: Lead management and list collation.
* Working within a matrix structure to support team members within both marketing and business development functions.
* Weekly, monthly and quarterly marketing reports.
* Responsible for thought leadership webinars and internal marketing campaigns.
* Responsible for creating customer case studies.
Qualifications:
* Proven success in a similar role within an enterprise software sales organization.
* Strong problem-solving skills.
* Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required.
* Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders.
* Good presentation skills and ability to interact with internal/external customers.
* Ability to act with tact and discretion and a sense of humor. Be resourceful and reliable in the identification of solutions and handling of complex situations.
* Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based.
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