Our Client's Marketing team is growing and they have a fantastic opportunity within their well-established and growing equipment rental Company, for a Head of Marketing to contribute to the success of their marketing strategy and successfully lead the Marketing department.
What you’ll do:
1. Develop and execute the Company’s marketing strategy focusing on business growth.
2. Lead the marketing department, set clear objectives and provide support and guidance.
3. Liaise with the Sales Director and Sales team to keep well informed of the marketplace and implement marketing campaigns.
4. Develop and manage advertising campaigns, monitor progress, analyse and provide performance insights and recommend improvements.
5. Manage the design and communication of new product literature to customers and staff.
6. Oversee the branding of products, to include livery upkeep and style.
7. Oversee email marketing campaigns, including managing databases and distributing e-shots weekly through platforms such as Mailchimp.
8. CRM Management, including reporting on activity and ensuring data accuracy.
9. Collaborate with third-party agencies on PPC campaigns and oversee ongoing website development projects.
10. Create engaging product videos by capturing and editing content in collaboration with the Sales team.
11. Manage social media platforms for all brands, ensuring consistent and engaging content.
12. Develop and implement SEO plans to improve search engine rankings and drive organic traffic.
13. Oversee website management, including producing and uploading content across all company websites.
14. Trade show management – organising trade shows and events related to company promotion.
15. Manage and report on marketing department budgets.
16. Host regular marketing meetings, ensuring company directors are kept up to date with performance.
What you’ll need:
1. Excellent knowledge of marketing concepts and principles.
2. Excellent copywriting, editing and proofreading skills. Attention to detail is paramount.
3. Proficient in MS Office and Adobe Creative Suite.
4. Excellent leadership, organisational and time management skills.
5. Excellent presentation skills, possessing creative flair and a positive attitude.
6. Ability to successfully execute an agreed strategy and present at board level.
7. In-depth understanding of digital and social marketing best practices.
8. At least 5 years’ marketing experience at a senior level and a relevant degree in Marketing or similar.
9. Full valid driving licence to travel between depots and attend events.
10. Experience in a similar role within the Equipment Rental, Construction or Engineering industry would be advantageous.
Our client is a professional and dynamic business which has grown to become one of the UK and Ireland’s leading equipment rental companies. With over 30 years of experience within the industry, their passion remains the same to simply do ‘whatever it takes’ to deliver quality equipment and services to our customers.
They take PRIDE in their work, their customers and their company and they look for people that share their values: Positivity, Responsibility, Integrity, Determination, Energy.
Contact Aideen Duggan to discuss this wonderful opportunity: T: 02890021616 or perm@keenanrecruitment.co.uk
Keenan Recruitment is an equal opportunity employer, acting as an Employment Business on behalf of our clients for temporary work and an Employment Agency for providing permanent employment with our clients.
Keenan Recruitment is proudly a Corporate Member of REC - 10638 (Recruitment and Employment Confederation) adhering to all current employment legislation.
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