Reports to: Director Media & Consumer Marketing (M&CM)
About the Role: The Marketing Effectiveness Lead will be responsible for building and implementing a robust, data-driven marketing measurement framework. A Modern Marketing Measurement Toolkit where each tool shows up with a different cadence of delivery. Identify consistent and scalable measurement capabilities that allow for planning and reporting outcomes. This role will be instrumental in driving data-driven decision-making, optimizing marketing performance, and maximizing ROI.
Key Responsibilities:
1. Measurement Framework:
o Develop and implement a comprehensive marketing measurement framework, including KPIs, metrics, and attribution models.
o Oversee the implementation of advanced analytics tools and techniques to measure marketing performance.
o Establish a robust data governance framework to ensure data quality and accessibility.
2. Data Analysis and Insights:
o Analyse marketing performance data to identify trends, opportunities, and areas for improvement.
o Develop insightful reports and dashboards to track key metrics and monitor campaign performance.
3. Testing and Experimentation:
o Co-Design A/B testing road-maps to optimize marketing campaigns.
o Analyse test results to identify winning strategies and make data-driven decisions.
4. Cross-Functional Collaboration:
o Work closely with marketing and finance teams to provide actionable insights that answer business objectives.
o Collaborate with external partners and vendors to leverage their expertise and technology.
5. Team Leadership:
o Mentor and guide the marketing team on data-driven decision making and best practices.
o Foster a data-driven culture within the organization.
Minimum Requirements:
* Experience in a senior Data Science, Data Strategy or Technology Solutions role and leading projects.
* Strong analytical skills, deep understanding of marketing metrics and analytics.
* Proven experience in data strategy & measurement framework capabilities.
* Strong understanding of hypothesis testing and measurement methodologies such as frequentist and Bayesian approaches, or strong statistical knowledge and data analysis skills.
* Experience with marketing attribution models (e.g., multi-touch attribution, GEO testing & MMM).
* Experience with advanced analytics tools and techniques, such as Google Analytics, Adobe Analytics, and SQL.
* Proficiency in data visualization tools (e.g., Looker, Tableau, Power BI).
* Excellent communication and presentation skills: ability to command a room and captivate through data-led story-telling.
* Ability to work effectively with cross-functional teams.
Benefits:
* Employee discount (hello ASOS discount!)
* ASOS Develops (personal development opportunities across the business)
* Employee sample sales
* Access to a huge range of LinkedIn learning materials
* 25 days paid annual leave + an extra celebration day for a special moment
* Discretionary bonus scheme
* Private medical care scheme
* Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
#J-18808-Ljbffr