Digital Activation Manager - OOH Central Europe
Apply locations: United Kingdom-Milton Keynes, Netherlands-Nieuwegein
Function: Marketing, Central Europe (UK, Ireland, Netherlands, Belgium)
Reporting to: Regional Head of Marketing – Central Europe
Line reports: N/A
Position: Full Time, based at Milton Keynes site
Paulig is an international food & beverage company. In the UK&I & BeNe, Paulig PRO focuses on adding value in the Out of Home market – and our Santa Maria brand is a market-leading provider of Sauces, Rubs, Tortillas, Tortilla Wraps, Spices & Snacking - helping foodservice operators and consumers transform the ordinary into the extraordinary.
We are seeking a Digital Activation Manager to help us continue to build the future of food. You will be based in Milton Keynes and report to the Regional Head of Marketing for Central Europe. You will be part of a great community of people based in our locations across Europe – Sweden, Norway, Finland, The Baltic States, Denmark, Netherlands, Austria, and the UK & Ireland.
In this role as Digital Activation Manager, you will own the planning and execution of the digital calendar and activities for the Central Europe markets (UK, Ireland, Netherlands & Belgium). The main target of this role is to create new sales leads and drive consumer & customer digital engagement.
What you will do:
* Define the digital marketing activations as part of the CE annual marketing plan and ensure that the digital activations support the local ATL/BTL plan effectively.
* Ensure that the digital activations support the local customer prioritizations and marketing tasks.
* Ensure our digital platforms are optimized with up-to-date and relevant content and be the key owner of digital product assets (texts, images, moving material, etc.) as well as campaign assets (banners, etc.).
* Responsible for the always-on content calendar locally.
* Responsible for content and editor management for own and customers' channels – including CRM and social media.
* Implement global campaigns in the local markets.
* Manage the quantitative and qualitative analysis of our local digital activities to identify improvements.
* Drive engagement and lead generation through online activation.
* Responsible for owning and optimizing the e-commerce journey to support customer platforms.
* Secure brand consistency across our online channels.
* Implement and maintain the SEO and SEM in local language.
* Provide input to the central function on needed technical developments.
* Implement corporate brand communications on local sites.
* Drive projects within areas of responsibility.
What we expect from you:
* Business-minded digital marketing expert with Foodservice or FMCG business background in digital marketing and E-commerce. B2B/wholesaler experience is a positive.
* At least 3-5 years’ experience in a digital marketing role (digital/social media planning and analytics).
* Up-to-date technical capabilities on platforms and digital channels – ideally including:
o CMS
o Social media channels – including Instagram, Facebook, and LinkedIn
o Newsletters via HubSpot
o Adobe Photoshop
o SEO
o Google AdWords/Analytics
o Brandbank/Erudus
* International mindset, business-minded, inspiring, innovative, analytical, and result-oriented. Self-driven, motivated, structured, fact-based, and possess the ability to make things happen.
* Team player with the ability for strong collaboration.
* Degree or equivalent gained in a relevant field.
* Good copywriting skills – the ability to create copy or adapt from centrally provided content.
* Excellent communication skills.
* Confident working with external marketing agencies & customers.
At Paulig, we value every person as an individual and a professional and expect the same from you. Like us, you strive for excellence in everything you do. You enjoy working with people from different backgrounds and are relationship-oriented. The ability to cooperate and communicate with others is key to success in this role.
What we offer:
* At Paulig, you will get to work with high-quality products full of flavor.
* Paulig is home to continuous learning opportunities and is a dynamic workplace that has a strong future-oriented focus.
* You will be a part of a passionate, international team working as visionaries of the food industry.
We look forward to receiving your application as soon as possible, but latest by 10th January 2025. We do ongoing selection of candidates during the application period and might start interviews before the last application date, so don’t hesitate to submit your application if you’re interested.
Want to learn more about working for Paulig and what we offer? Read more on www.pauliggroup.com
About Us
At Paulig, we believe every meal counts. As an international player in the food and beverage industry and as a house of iconic brands, we can make an impact that counts – and careers that matter.
Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks, and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco, and Zanuy. Paulig’s sales amounted to EUR 966 million in 2021. The company has over 2300 passionate employees in 13 different countries working around the purpose “For a life full of flavor”.
Join Paulig – For a life full of flavor.
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