Job Description
CRM Developer – Hybrid (1-2 Days in Office) – Up to £44K
Location
Burton Upon Trent – Hybrid (1-2 days per week in office)
Salary
£37,000 - £44,000
Company Overview
A well-established hospitality brand is expanding its CRM team and looking for two CRM Developers to support its marketing automation and customer engagement strategy. This role is key to optimizing email and push notification campaigns across multiple brands, ensuring best practices in automation, segmentation, and data management.
The Role
The CRM Developer will be responsible for executing high-impact marketing campaigns while ensuring accuracy, personalization, and segmentation. The role involves coding, automation, and data analysis to drive customer engagement and optimize marketing performance. The ideal candidate will have experience with ESPs such as Braze, Salesforce, or Adobe Campaign and a strong understanding of coding for email and push marketing.
Key Responsibilities
1. Develop and execute CRM campaigns across email, push notifications, web, and loyalty channels.
2. Build and optimize automated customer journeys, ensuring campaigns are delivered with accuracy.
3. Work closely with the marketing and CRM teams to create dynamic, personalized campaigns.
4. Ensure segmentat...