Company Description
About the Business Division:
This role sits within Doctors.net.uk, a subsidiary of M3 Inc. Doctors.net.uk is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000. Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content. Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.
Job Description
To achieve this mission, we are looking for a dedicated Marketing Assistant to help the team deliver the member marketing strategy for Doctors.net.uk. Working closely with the wider Community team, you will work on a range of marketing activities, as well as supporting Doctors.net.uk members with their queries via the Helpdesk.
This is an exciting and challenging opportunity for an ambitious and diligent graduate looking for their first role in marketing or first-jobber looking for their next opportunity. You will have the chance to make a difference in the team, company, and most importantly in the world of healthcare.
This role will initially be a 12-month maternity cover fixed-term contract.
The main objective of this role will be to:
Help the Community team achieve their member recruitment and retention objectives (for UK doctors, medical students and international medical graduates) by assisting the delivery of the marketing strategy.
Key responsibilities:
* Build, check and assess performance of regular email newsletters
* Help deliver and assess the performance of digital recruitment and retention marketing tactics, including email marketing and PPC
* Assist with copywriting for marketing campaigns and social media
* Manage the creation of design assets for use in marketing campaigns
* Understand and support members directly by responding to and resolving member queries, both via social media and Doctors.net.uk’s customer service platform
* Assist with Doctors.net.uk’s social media strategy
* Assist team members with activities to recruit medical students and their transition to doctor members upon graduation
* Assist team members with ongoing search engine optimisation activities
* Help to plan conference and event attendance
* Assist team members with the running of member loyalty schemes
* Input into the ongoing collection of data and insights from users
Qualifications
Essential
* Excellent command of written English and attention to detail
* Excellent customer service skills
* A team player with excellent communication skills
* Creative problem solver
* Self-motivated and driven
* A degree or equivalent qualification
Desirable
* Experience in a digital marketing environment
* An understanding of email marketing software
* Knowledge of the healthcare sector/ marketing to healthcare professionals
* Demonstrable data analysis skills
* Experience representing a brand at events or conferences
* Experience with video editing software
* An understanding of basic SEO principles
Additional Information
About M3 EU:
M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.
Benefits:
* 25 days annual leave
* Participation in a company bonus scheme linked to personal and company performance
* Group Life Cover 4x salary
* Pension 4%/4% employee/employer contributions
* Vitality medical after probation
* Staff discount scheme
* Discounted gym membership
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