Senior Marketing Executive job in Leeds:
**Job Summary:** Drive brand awareness, customer acquisition, and engagement through multichannel marketing initiatives.
**Key Responsibilities:**
• Develop and execute marketing strategies across social media, email, SEO, and website management.
• Manage paid advertising campaigns across Google, Meta (Facebook/Instagram) for optimal ROI and engagement.
• Create, curate, and manage social media content driving engagement and growing brand presence.
• Analyze campaign performance data to inform strategies and improve marketing effectiveness.
• Oversee email marketing campaigns ensuring consistency in tone and messaging.
• Manage SEO strategy to optimize the company's website for search visibility and increase organic traffic.
• Budget management for marketing activities ensuring cost-effective strategies while maximizing results.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and contribute to company growth.
**Essential Skills & Experience:**
• Minimum 3 years' experience in a similar role with a strong B2C marketing background.
• Proven experience in paid ads and PPC campaigns across Google, Meta (Facebook/Instagram), and TikTok.
• Expertise in social media content creation and management across multiple platforms.
• Strong data analysis skills to measure and improve campaign performance.
• Experience in SEO, email marketing, and website management.
• Previous experience managing cross-functional team collaboration.
• Ability to manage marketing budgets and allocate resources effectively to meet targets.