VoucherCart is seeking a dynamic and experienced Marketing Executive to join the marketing team in Edinburgh. The ideal candidate will have 2-5 years of experience in marketing with a proven track record in B2B Marketing.
As a Marketing Executive, you will develop and implement marketing strategies to drive website traffic growth, increase demo bookings, and new account registrations.
Key Responsibilities:
1. Content Marketing:
1. Develop and execute a comprehensive content marketing strategy.
2. Coordinate delivery of compelling and engaging content for various channels, including blogs, whitepapers, explainer guides, tutorials, case studies, and thought leadership articles for our core technologies and Partner technology Integrations.
3. Collaborate with internal teams to ensure content aligns with company objectives and brand voice.
2. Marketing Automation:
1. Develop automated workflows to nurture leads and drive conversions using marketing automation tools and platforms like Monday, Zapier, Calendly, and Typeform.
2. Analyze and report on the effectiveness of automated campaigns, making data-driven adjustments as necessary.
3. Advertising:
1. Plan and execute digital advertising campaigns across various platforms (Google Ads, LinkedIn, etc.).
2. Monitor and optimize ad performance to maximize ROI.
3. Work with the design team to create engaging brand-aligned ad creatives.
4. SEO:
1. Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
2. Conduct keyword research, on-page and off-page optimization.
3. Monitor website analytics and provide regular reports on SEO performance.
5. Social Media Marketing:
1. Manage and grow the company’s presence across social media platforms (LinkedIn, Twitter/X, Facebook, etc.).
2. Create and schedule engaging content that aligns with overall marketing and brand strategy.
3. Engage with followers, respond to inquiries, and monitor social media trends to leverage opportunities.
Qualifications:
1. Bachelor’s degree in Marketing, Business, or a related field.
2. 2-5 years of marketing experience, specifically in B2B SaaS.
3. Strong understanding of digital marketing strategies and tools.
4. Proficiency with marketing automation platforms.
5. Experience with SEO tools (e.g., Google Analytics, SEMrush, Yoast SEO).
6. Excellent written and verbal communication skills.
7. Strong analytical skills and the ability to interpret data to drive decision-making.
8. Ability to work independently and as part of a team in a fast-paced environment.
9. Good to have Photoshop or Canva.
If you are a creative and results-driven marketing professional looking to make an impact in the B2B SaaS space, we would love to hear from you.
Salary: £30,000 - £40,000 (Depending on experience) + Company Pension
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