MY CLIENT IS LOOKING FOR AN EXPERT IN HEALTH & WELLNESS (ideally within food/supplements/good for you category). There will be a huge amount of autonomy and will essentially be shaping a new category for a well loved business.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
3 days in the office vs home
Position: Brand Manager – Health and Wellness
Key Responsibilities:
* Lead the strategy and budget management for the current brands in the portfolio.
* Develop and execute a multi-channel marketing approach to drive successful campaigns, including social media, PR, experiential marketing, influencer partnerships, and product marketing.
* Collaborate with the eCommerce Manager and Digital Marketing team to implement sales-driving activities (e.g., paid media, SEO, PPC, brand partnerships, and promotional planning).
* Design a direct-to-consumer (D2C) strategy to boost engagement, including loyalty programs, email marketing, exclusive offers, and product range development.
* Innovate new wellness products based on market trends, launching into existing markets with a clear point of differentiation, while also considering new brands or licensing opportunities.
* Collaborate with other marketing team members and the Retail Director to create strategies for retail channels.
* Oversee Amazon strategy with eCommerce partners while ensuring a seamless direct-to-consumer website experience.
* Evaluate data needs to support Health and Wellness development initiatives.
* Report monthly on campaign effectiveness and sales metrics.
* Assist with sales forecasting and collaborate with the Marketing Director to shape the 3-year strategy for the health and wellness division.
Key Qualifications:
* Passionate about innovation within the health and wellness sector.
* Strong entrepreneurial spirit, able to create and implement brand strategies.
* Proven ability to use data and research to identify growth opportunities.
* Experience in direct-to-consumer digital marketing is essential.
* Familiarity with health and wellness, preferably within food and beverage.
* Excellent communication, interpersonal skills, and the ability to work under pressure.
* Degree in business or marketing, or a CIM diploma is preferred.