Digital Transformation Communications Lead
Location: Romford (Hybrid 3x per week in office)
Contract Duration: 3 Month Contract initially
Our client within the public sector is currently searching for a Digital Transformation Communications Lead to join their team in Romford. The successful candidate will develop their communications and engagement strategy for both internal and external audiences around a digital transformation programme.
Responsibilities:
* Develop and lead on the implementation of a strategy to launch EPR, set in the context of our wider digital transformation.
* Co-ordinate and align all communications messaging and engagement activity across the programme, from corporate comms to those introducing the change on the ground.
* Provide strategic oversight and advice on high profile, complex projects related to the programme.
* Develop a range of campaigns to raise awareness; encourage staff to participate in the EPR process, such as testing and training; generate enthusiasm; and communicate important changes to maintain business continuity.
* Line manage a B6 digital content officer.
* Provide high quality written, printed and digital material across all channels.
* Evaluate the effectiveness and success of the communications and engagement activity and report regularly to inform ongoing activity and messaging.
* Lead on and/or support staff engagement events and initiatives.
* Manage the procurement of service, such as those from external agencies, including budgetary responsibility.
Experience Required:
* Excellent communications and engagement skills, including issues management skills.
* A communicator with excellent relationship building, negotiation, influencing, interpersonal and conflict resolution skills.
* Ability to provide sound judgement and give professional advice and support to colleagues of all levels.
* Ability to deal with senior colleagues with confidence.
* Ability to write clearly for a range of diverse audiences and channels.
* Ability to work to tight deadlines.
* Ability to digest and communicate clearly complex and sensitive information.
* High attention to detail including adherence to style guidelines and pressure.
* Experience delivering an EPR or other large-scale transformation programme.
* Significant communications and engagement experience.
* Extensive experience in preparing a wide range of articles for publication to high standards.
* Experience of leading on issues, often under considerable time pressure – anticipating, analysing, and prioritising, ensuring that communication materials are prepared, and colleagues briefed.
* Delivering successful communications across several disciplines and channels.
* Knowledge of employee engagement programmes and their contribution to delivering business objectives.
* Experience of effective staff engagement work and internal communications including evaluation.
* Experience managing digital communications campaigns informed by analytics and including evaluation.
* Knowledge of the communications production process (print, broadcast, digital) and experience of commissioning and contractors such as designers and photographers.
* Knowledge of best practice to optimise internal communication channels.
* Knowledge of quantitative and qualitative research methodology.
* Knowledge and experience of social media and digital communication channels including strategy development and implementation.
* Understanding of and respect for the importance of patient confidentiality.
* Experience of managing a brand and application of accessibility legislation across a range of channels.
Seniority Level: Mid-Senior level
Employment Type: Contract
Job Function: Project Management
Industries: Public Relations and Communications Services, Hospitals and Health Care
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