Are you a social media expert looking to take the next step in your career? Do you enjoy content planning and driving online engagement? Are you ready to lead social media strategy in a dynamic, purpose-driven environment?
If you want to know about the requirements for this role, read on for all the relevant information.
As the Social Media Lead, you'll be the go-to expert on social media marketing, development, and performance, working closely with the Marketing Manager to shape and deliver a strategy that drives engagement and growth. You'll take ownership of the charitys key social platforms, creating impactful content that connects with target audiences and strengthens our brand.
This varied role will see you collaborating across teams to craft compelling campaigns, enhance digital storytelling, and ensure our messaging aligns with our mission and valuesall within a regulated environment.
Your Role
Working closely with the Marketing Manager, youll help shape and deliver the charitys social media strategy, driving platform growth, audience engagement, and ensuring alignment with wider marketing objectives. Youll develop and maintain the social media policy, ensuring best practices are followed while staying on top of industry trends. A key focus will be expanding our presence on TikTok, Reddit, Facebook, and YouTube, as well as LinkedIn, Instagram and X/Bluesky, identifying opportunities to grow engagement and reach new audiences. Youll also build strong stakeholder relationships, ensuring social media activity supports wider projects, campaigns, and policy initiatives.
Alongside strategy, youll be hands-on with business-as-usual activity, working closely with the Social Media Executive to oversee content planning, scheduling, and performance monitoring. Youll ensure content is engaging, on-brand, and aligned with key objectives while supporting day-to-day social media management. Using performance data, youll refine content strategies and optimize engagement, working with acquisition and performance teams to align organic and paid social strategies. This is a great opportunity to shape the charitys digital presence, balancing strategic input with the practical delivery of impactful content.
About You
We are looking for a Social Media Lead with experience using a wide range of social media and third-party platforms, and a solid understanding of social trends, algorithms, and best practices. You should have a practical understanding of how to engage different audiences across multiple platforms.
Experience working on social media strategies, content planning, scheduling, and content creation is important. Youll also have experience using online monitoring tools and analytics to help track performance and provide insights. An understanding of paid social advertising would be a plus.
Youll need to be highly organised and methodical. with a natural creative flair for content, and an ability to manage relationships with key stakeholders at all levels.
If youre eager to learn and grow within social media, wed love to hear from you!
Equality, Diversity, and Inclusion
Equality, diversity, and inclusion are incredibly important to us; we have a culture of belonging. Were always looking to increase the diversity of our workforce to ensure we can provide the best service possible for everyone. Its not just about the professional experience you bring were interested in who you are and your potential. If theres an adjustment to our recruitment process that would help you to be your best, speak to our team and theyll be happy to help.
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