PPC Manager (Paid Search Manager)Colchester areaSalary £40,000 per annum
James George Recruitment has partnered with a highly prestigious group of companies in their search for an experienced PPC Manager (Paid Search Manager)
The role will focus on both ecommerce sales and lead generation using the power of search engine marketing. Reporting to the Group Marketing Director, you will be a vital member of the marketing team, tasked with direct channel ownership, managing PPC campaigns and leading SEO efforts in-house for the group’s proprietary businesses.
The role is ideal for a candidate with a strong track record in Google Ads, delivering improved ROAS, profitability, and scalability for ecommerce campaigns, as well as increasing lead volumes and reducing CPA for lead generation.
Key Responsibilities:
1. PPC Campaign Management:
* Manage PPC campaigns across Google Ads, Microsoft Ads, and Meta Ads.
* Focus on improving ROAS, scaling ecommerce campaigns, and optimising lead generation efforts to reduce CPA.
* Conduct keyword research, audience targeting, and continuous optimisation to drive results.
* Align PPC campaigns with business goals and ensure consistency across the group.
2. SEO Strategy & Execution:
3. Lead the SEO strategy for multiple business entities, implementing best practices for on-page, off-page, and technical SEO.
4. Collaborate with content cre...