Senior Manager, Product Marketing (Contract) London (Hybrid)
Join to apply for the Senior Manager, Product Marketing (Contract) London (Hybrid) role at Brooks & Associates Public Relations.
Location: Central London Hybrid (4 office days per month)
Contract Length: 10 months (Full-time)
Day Rate: £400 - £550 (inside IR35)
The Opportunity
An international technology business is undergoing an exciting transformation following multiple acquisitions. As they integrate product and service offerings, they are looking for a Senior Product Marketing Manager to bring clarity and cohesion to their product marketing strategy and go-to-market approach as they realise harmonisation of product portfolios across their new broader portfolio of offerings post-acquisition.
This role is perfect for you if you’re someone who understands how to align product positioning, sales enablement, and marketing strategy during times of change. You’ll play a key role in harmonising messaging, refreshing GTM strategies, and developing sales materials which both adjusts for existing portfolios, as well as creating pathways for cross-selling and upselling initiatives across the new, broader array of service offerings.
The solutions they provide cover a multitude of sectors, including FS, retail, legal, governments, hospitality and leisure, and includes managed services, cloud infrastructure, IT security, unified communications and more.
Key Responsibilities
* Unify Product Messaging: Develop clear, compelling value propositions that align multiple product and service portfolios.
* Sales Enablement: Create battlecards, objection-handling guides, sales decks, and marketing collateral to empower commercial teams.
* Go-To-Market Strategy: Refine and adapt GTM plans to maximise opportunities across the expanded offering.
* Market & Competitive Analysis: Conduct research to ensure strong market positioning and differentiation.
* Stakeholder & Agency Management: Work cross-functionally with marketing, sales, and product teams while managing external partners.
* Marketing alignment post M&A Integration: Define and document best practices for bringing together product marketing strategies post-acquisition.
* Content & Campaign Development: Support content creation, webinars, and campaigns to drive customer engagement.
* Establish and document best practices: Create a set of guidelines and principles for product marketing strategies as a kind of how-to guide following any future M&As and required product integrations.
Who We're Looking For
* B2B Tech Product Marketing Specialist: Highly experienced in product marketing within IT services or technology businesses targeting B2B markets.
* Commercially Minded: Able to demonstrate experience in translating complex technical solutions into compelling sales and marketing narratives.
* Change-Oriented: Have experience of navigating businesses through transformation, including mergers and acquisitions.
* Sales Enablement Expert: Skilled in developing sales tools and marketing materials that drive engagement and revenue.
* Insight and Competitor Analysis: Able to leverage data and insights to create positioning, identify opportunities and translate them into informed decisions which enable you to help products stand out from crowded and competitive markets.
* Strategic & Hands-On: Comfortable setting high-level strategy while also executing on key initiatives.
Must be able to work in the UK unrestricted.
Want to Apply? Here’s how:
You can share your LinkedIn profile or email me a CV; it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.
For a chat and more information please contact me on:
Colin Doree
Blue Pelican - Recruiter
Seniority Level
Mid-Senior level
Employment Type
Contract
Job Function
Marketing and Sales
Industries
Marketing Services
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