Who we are: NMITE is an innovative new entrant in UK Higher Education in Hereford, with its eyes firmly on regional impact and a global reputation. We have ambitious aims to widen access to higher education, support lifelong learning in technology and engineering, to support industry and transform careers. Supported by the Government, industry, and the engineering profession, we aim to be a game-changer in every facet of our operations and educational programmes. NMITE’s approach to teaching is highly interactive – we don’t use lectures or traditional exams; we do use challenge-led, industry-linked learning experiences and we are proud advocates of learning by doing.
To thrive in our environment, you’ll need a can-do attitude, a solve-it mindset, the willingness to learn (NMITE is a new provider – on an exciting journey), the ability to work with all our multidisciplinary teams, and we are not going to say no to a good sense of humour when the going gets tough!
Tasks
The Role: NMITE seeks a creative and dynamic Content and Communications Associate to play a pivotal role in developing and executing impactful marketing, student recruitment, and communication campaigns. This individual will work closely with the Head of Marketing Communications & Student Recruitment to promote NMITE to prospective students, key influencers, and other stakeholders through multi-channel communication strategies.
The role involves developing and delivering content across a wide range of communication platforms, supporting our content marketing strategy, and amplifying NMITE’s presence across social media, email marketing, website, and more. Your journalistic approach will enable you to craft engaging stories and press coverage, as well as develop meaningful connections with students and stakeholders.
Responsibilities may include:
* Supporting the creation, planning, and scheduling of engaging content across NMITE’s social media platforms (Facebook, Instagram, TikTok, LinkedIn).
* Writing and editing compelling content for the website, third-party platforms, email marketing, and social media, tailored to various audience needs.
* Coordinating media relations and acting as a key liaison for communication partnerships.
* Crafting engaging and evergreen blog posts and articles that incorporate SEO best practices.
* Supporting the production and distribution of email marketing communications.
* Maintaining and updating the CRM system for accurate and effective communication.
* Collaborating with internal teams and external partners to generate engaging narratives and content.
* Keeping up with industry trends and bringing new ideas to the team.
You'll be a great fit if:
* You have a flair for creating original and engaging content across multiple platforms.
* You have excellent copywriting and editing skills, tailoring content to different audiences.
* You are skilled in using social media for marketing and brand amplification.
* You have a journalistic mindset, always seeking stories and content opportunities.
* You are experienced in email marketing and using tools like Mailchimp.
* You are confident in maintaining CRM systems and using them to drive communication.
* You enjoy collaborating with different teams and external partners to generate high-impact content.
* You have a keen understanding of SEO and its role in maximising engagement.
* You can manage multiple projects and deadlines in a fast-paced environment.
* You are proactive, motivated, and adaptable, with a keen interest in staying up to date with industry trends.
* You have excellent organisational skills and strong attention to detail.
* You're proficient in Microsoft Office and familiar with event management software.
* You're passionate about contributing to the success of NMITE's marketing and events initiatives.
* You're comfortable representing NMITE at external events such as HE and careers fairs, including preparing and delivering presentations.
Requirements
Qualifications and Experience
* Bachelor-level education or equivalent experience – ideally within marketing or communications.
* Proven experience in content creation and copywriting, with evidence of contributing to campaign development.
* Demonstrable experience using social media channels in a marketing context.
* Experience with email marketing tools (e.g., Mailchimp).
* Knowledge of SEO best practices.
* Experience using CRM systems is desirable.
* Design skills are desirable.
* Previous experience in Higher Education is desirable.
Key Skills and Behaviours
* Creative flair for developing engaging content and communications.
* Strong project management and planning skills.
* Excellent IT skills, including knowledge of cloud-based collaboration platforms (Microsoft Teams, SharePoint).
* Excellent copywriting and communication skills.
* Ability to work independently and as part of a team.
* Adaptability, resourcefulness, and the ability to work under pressure.
Our Values & Behaviours: NMITE aims to be a game changer. Its staff must be able to balance the need to create a well-run, self-critical institution where good governance and rigorous quality controls are in place, with the need to test (and push) the boundaries of existing practice to create new approaches to engineering education. The way we work together is crucial to this mission and our values and behaviours must reflect this.
Our values:
* Grit and determination. We will be determined in everything we do, demonstrating the staying power needed to see things through.
* Inclusive. We will respect every individual and every voice will be equally important. We will have a community of students learning with people from a variety of backgrounds and our staff team will be equally diverse.
* Creative and learning. We will test the boundaries of existing practice and find new ways of doing things. We will always seek to justify the “new” in our title. We will try new things with humility, accepting mistakes and learning from them. We will always seek to learn from experiences by sharing openly what went well and what went wrong.
* We will always be courteous and respectful but also honest and straightforward when dealing with each other. We will not hide from uncomfortable truths and staff will be provided with the information they seek to do their jobs and to be well informed about our progress.
* Curious. We will encourage scrutiny from each other and welcome questions from any colleagues – whoever they are and whatever their role. Communication will always be assumed to be a two-way process. Colleagues should always ask for information they feel they need that is not being provided and we will always listen to each other.
* Aligned. We will always work to advance the institution’s mission and its core aims, whatever our role. We will challenge work that does not align with our mission. We will work to break down barriers between teams to ensure that more goals are shared and that we succeed together.
Benefits
Location: Hereford (hybrid working available)
Our Offer: We offer a competitive salary ranging from £32,252 - £36,972 and benefits package including:
* Pension scheme
* Life assurance
* 30 days holidays (plus Bank Holidays & closure days)
* Ongoing training & development
* Flexible working arrangements
* Mental Health training for all staff
* Employee Assistance Programme
* Westfield Health & Rewards
NMITE is committed to promoting a diverse and inclusive community – a place where we can be ourselves and succeed on merit. Whilst all applicants will be judged on merit alone, we particularly welcome applications from groups currently underrepresented in engineering education.
The closing date for completed applications is Friday 11th October 2024.
Please note that the closing date for applications may be brought forward if we receive a high number of suitable candidates, so early applications are encouraged.