Content Strategist
6 month contract
Remote
£600 a day
Key Skills: Pharma and content strategy
The Content Strategist plays a central role in helping the team deliver outstanding creative solutions and pharma marketing initiatives by understanding the strategic needs of customers, developing effective content strategies, and writing engaging copy for multichannel print and digital campaigns. This role requires experience and expertise married to a hands-on, deliverable-driven work ethic.
The Content Strategist works across a large number of pharma brands at both the global and local levels with an awareness of, and sensitivity to, Medical, Legal, and Regulatory (MLR) requirements.
In all capacities, the Content Strategist takes a professional approach to time, budget, and customer constraints and keeps a focus on quality output.
Must be comfortable with significant international travel.
MAJOR ACCOUNTABILITIES
Develop insight-driven, multichannel content strategies for pharma brands that effectively align to campaign and customer goals
Understand and incorporate medical insights, market data, brand strategy, and target audience research into content strategies and workshops
Conduct hands-on content inventories and audits, content mapping, and gap analyses that translate qualitative and quantitative data into actionable insights and content recommendations
Lead and/or facilitate on-site discovery sessions and strategy/messaging workshops in partnership with internal and external teams to draw out customer content goals and offer informed, strategic solutions
Write concise, engaging copy that adheres to brand and MLR guidelines for a wide range of channels, formats, and target audiences (including health care providers, sales representatives, and patients)
In partnership with the editor, copywriters, and wider team, develop frameworks and governance documentation for creating content based on market, audience, and performance insights
Support the development of ?content strategy? as an integral service element
Work with the editor to develop and report on content and content strategy success metrics
In all capacities, work effectively and efficiently as part of a team, incorporate stakeholder feedback, and ensure deliverables are accurate, high quality, on time, and within budget
If you are interested please apply or send your CV to luke.sandilands@cpl.com