Marketing Executive B2C Belfast An award-winning tech company based in the heart of Belfast with a team of over 50 skilled and motivated professionals, is seeking a proven Marketing Executive to join their growing team. Our client specialises in providing SaaS solutions for healthcare organisations across the UK. Their innovative software has won multiple awards and the team has been recognised as the best in the industry and a great place to work. If you are passionate making an impact in a tech for good company and taking the next step in your marketing career with the opportunity to grow into a management role this role is ideal for you You will only need a min of 2 years experience in a marketing role and have the creativity to take ownership in this critical role. You will hold a degree (or equivalent) in marketing, communications or a business-related field. Day to Day responsibilities and what you can expect from the role include: Developing and driving effective marketing campaigns for their B2C audiences. Analysing data and implementing proven growth levers to influence numbers and drive success. Writing blog articles to maintain the client as thought leaders in the healthcare industry. Supporting the product team with effective content to promote feature updates. Writing copy for marketing collateral. Facilitating focus groups to gather user feedback and data that will influence company, product and branding decisions. Managing all social media channels (Facebook, Twitter (X), LinkedIn, TikTok and Instagram) keeping to company guidelines and tone of voice. Executing company marketing automation strategy to support user communications and influence key metrics. Attending trade shows and other events, assisting in logistics, promotions and administration. Managing and promoting B2C reward programmes to drive adoption - supporting the user lifecycle. Driving lead generation to increase sign-ups and influence user retention. Working closely with industry bodies and partners to establish the client within their chosen industries. Working closely with agencies and third parties to develop and support marketing objectives. Top benefits package Competitive salary Hybrid Working Environment whereby you can work from home and in their office in Belfast Access to free parking Development opportunities Regular social events Private health insurance 35 days annual leave, including bank holidays If this sounds like the role for you simply apply below Skills: growth marketing Marketing Communications b2c Benefits: hybrid