Time left to apply End Date: December 13, 2024 (12 days left to apply)
job requisition id R030051
Hundreds of inspiring events. Millions of pounds raised. One clear purpose.
Head of Digital
Reports to: Director of Marketing & Supporter Engagement
Contract: Permanent
Hours: Full time 35 hours per week (other flexible-working requests will also be considered if it meets business needs)
Location: Stratford, London with high flexibility (we would expect you to be in the office 1-2 days per week)
Closing date: 12 December 2024 at 23.55. This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment.
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
At Cancer Research UK, we exist to beat cancer.
We have an exciting opportunity for a Head of Digital to join our Marketing, Fundraising and Engagement (MFE) directorate. This is a pivotal role within a new function where you’ll be bringing together previously separate teams to drive the development and implementation of our digital strategy, transforming our customer experiences for mass audiences. Specialist areas include website, email, SMS data selections, tagging & tracking, UX, Service Design, SEO, content delivery & content strategy. As Head of Digital, you will be the advocate for design-led thinking, putting our audiences' needs at the heart of all experiences and journeys.
What will you be doing?
1. Responsible for setting the digital vision, strategy and plan for mass audiences, aligned with cross-organisation strategies.
2. Works with Cancer Research UK (CRUK) strategy team for all niche audience digital strategy needs.
3. Responsible for delivering an engaging top-of-funnel experience, working jointly with F&E and Policy, Information & Communications (PIC) teams to create compelling end-to-end digital experiences that delight CRUK audiences at every stage of their journey.
4. Responsible for establishing the measurement framework, working with Data, Insight and Performance to improve what and how we measure, across digital and marketing activity.
5. Responsible for overarching website performance, organic traffic, conversion rate, bounce rate, pages per session, agreeing the targets with ASI function.
6. Responsible for creating the processes, tools and ways of working that support a more joined-up approach to all below-the-line journeys.
7. Responsible for building the new team capability for the digital delivery system, across the digital team, through devolved practices and partners.
What skills are we looking for?
1. Experience in a Head of Digital role or similar within a large, complex organisation, inspiring colleagues and building strong, productive relationships across a diverse group of senior stakeholders.
2. Expert on digital tools, platforms, and technologies relevant to marketing, along with content creation, management, and distribution.
3. Proficient in CMS and Marketing Automation tools.
4. Ability to cultivate a growth mindset and lead/champion change at scale.
5. Ability to develop a clear vision and strategy aligned with business goals and target audience needs.
6. Knowledge of search engine optimization and the ability to analyse data to measure content performance and inform strategy, linking with paid search.
7. Experience of leading and inspiring a team of digital experts and designers.
8. Deep understanding of the target audience and user experience to create engaging and relevant content.
9. Excellent storytelling, communication and presentation skills – both written and verbal. Highly visible leader, internally and externally.
10. Flexibility to quickly adapt to new trends, technologies, and changes in the digital landscape.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
Owing to the nature of this position, any offer of employment for this role will be subject to a satisfactory basic DBS check.
Cancer Research UK is committed to safeguarding the wellbeing of its staff, volunteers, beneficiaries and other people who come into contact with the charity through all of its diverse range of activities.
We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen.
About Us
As the world’s largest independent cancer research charity, we conduct research into the prevention, diagnosis and treatment of the disease. Our aim is to see 3 in 4 people survive cancer by 2034 and our staff are integral to achieving that ambition. Cancer Research UK offers you excellent prospects to expand your career as well as the ability to make a real difference to the lives of others. We're always looking for sharp, brave, and collaborative people to join Cancer Research UK and continue to make it a great place to work.
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