Our client is looking for a Marketing Executive which, is a newly created role, to strengthen their current tea. The main duties are:
• Develop strategies and tactics to get the word out about the company and drive qualified traffic to their front door (communicate with target audiences and build and develop customer relationships)
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Analyse customer behaviour and adjust email and advertising campaigns accordingly
• Evaluate and review marketing campaigns and prepare monthly reports
• Produce creative content and run social media channels
• Design and create marketing material, from website banners to hard copy brochures and case studies
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Build strategic relationships and partner with key industry players, agencies and vendors
• Ensure effective distribution and stock of marketing materials and samples
• Create sample packs to go to end users daily
• Organizing/attending events/fairs and administrative follow-up
• Writing marketing copy and proofreading material designed in HQ
• Monitor and report on competitor activity