Organisation/Company: UNIVERSITY OF EAST LONDON
Research Field: Educational sciences
Researcher Profile: Recognised Researcher (R2), First Stage Researcher (R1)
Country: United Kingdom
Application Deadline: 27 Mar 2025 - 00:00 (UTC)
Type of Contract: Other
Job Status: Full-time
Is the job funded through the EU Research Framework Programme? Not funded by a EU programme
Is the Job related to staff position within a Research Infrastructure? No
Offer Description
Location: Docklands Campus
Salary: £39,274 to £44,655 per annum inclusive of London Weighting
Post Type: Full Time, Fixed Term
Contract End Date: Sunday 31 August 2025
Closing Date: Thursday 27 March 2025
Reference: 0489-25-PS
University of East London
Founded in 1898, we at the University of East London (UEL) are proud to change lives through education. Our goal is to advance industry 5.0 careers-first education and provide a clear path to the jobs and opportunities of the future. We’re committed to driving diversity in the 5.0 talent pipeline, working in partnership to promote talent wherever it is found and creating a balanced, inclusive, and green future.
But we can't achieve this goal alone. We need forward-thinking, innovative, and curious individuals like you to join our community and help us craft our future. As part of our team, you'll have the opportunity to work with a diverse range of people who share your passion for creating positive change.
The Department (External Relations Directorate)
We have built an External Relations Directorate that has brought together an integrated Communications & Engagement and Student Recruitment & Marketing service. The directorate is made up of several teams including Communications & Engagement, Marketing, Recruitment and Conversion, Outreach and Access, Change and Transformation (Design and Digital), Events and Advancement and the International Office.
We are looking for team members who will be part of embedding an innovative practice and a digital first mindset within our External Relations Directorate. We seek individuals who not only enjoy working in an agile environment but also demonstrate a willingness to embrace new technology and transformational change.
Job Purpose
The post holder will deliver research and analysis activities that inform the effective strategic and day-to-day use of digital channels for student recruitment and reputation management.
They will provide specialist professional advice and guidance to colleagues within the wider External Relations Directorate and deliver insight to ensure our activities across the digital channels are targeted and measured effectively. They will work closely with the Marketing and Web teams to ensure we are effectively tracking and reporting on user behaviour and campaigns.
* High level user of Google Analytics and Google Tag Manager
* Experience of producing analytics reports and dashboards using data visualisation tools e.g. Looker studio
* Experience of interpreting data to deliver actionable insights against organisational KPIs and campaign objectives
* Experience of developing and implementing a measurement framework for digital activity
* Experience of undertaking and reporting on ROI analysis for digital marketing activity
About You
The ideal candidate will have strong skills in Google Analytics and Tag Manager, and be able to use these tools to ensure we have the correct triggers, events and conversions setup to track digital campaign success. They will also have experience in creating engaging dashboards (using software such as Looker Studio) to present findings and provide actionable insights to stakeholders. Previous experience or knowledge of the higher education sector is desirable but not essential.
Benefits Package
Here at UEL we understand it’s about more than just a salary. It’s about the entire package on offer along with our outstanding work environment and inclusive culture. We know the market rates for this vacancy and will offer a genuinely competitive salary DOE.
UEL is an inclusive equal opportunities employer and is proud of our Equality, Diversity, and Inclusivity achievements, including: zero gender pay gap, members of Stonewall, and have won Athena Swan awards. We expect all employees of UEL to accept our EDI policy and will not tolerate discrimination in any form.
So, if you’d like to take your career to the next level with us here at the University of East London and are inspired by our environment and committed to success, we want you to apply today!
CVs without a completed application form will not be accepted.
At UEL we are committed to working together to build a community which values diversity in both our staff and student populations, is representative and inclusive, enabling all to progress and thrive.
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