Digital Marketing Manager - Paid Media - (Retail)
near Brighton and Haywards Heath
£50,000 - £55,000
1 day from home, 4 days office based
We are looking for a retail performance focused, Paid Media Manager with experience in managing and optimising PPC, Shopping, Display and Paid Social Channels to drive new customer acquisition. Our client has a niche UK and international reach, and it's an exciting time to join this award winning company. This is a strategic yet hands on role covering all Paid Performance.
Responsibilities for this Paid Media Manager job include:
* Create, deliver and manage the digital strategy, campaign plans, and reporting on all Paid Media performance.
* Manage all company brands, across all paid media channels and ensuring CPA and ROAS targets are met.
* Deliver Digital Marketing elements of the Customer acquisition and CRM strategy.
* Manage the budget setting for digital expenditure, tracking and forecasting.
* Manage and optimise product feeds for Shopping and Paid Social Ads.
* Working with wider marketing CRM, SEO and eCommerce teams, ensuring optimised customer journeys and conversion.
* Providing accurate, timely and insightful Reporting and Analysis on performance on Digital Marketing Channels.
For this Paid Media Manager job you will need:
* Experience of working as a Paid Media Manager or Digital Marketing role with PPC and Paid Social as a focus, for a Retail eCommerce brand or agency side.
* Proven skills and advanced knowledge of all forms of Paid Media, including PPC, Paid Social, Shopping ads, Display and Paid Search.
* Hands-on management of £multi -million budgets.
* Strong eCommerce knowledge and understanding of UK and International audiences.
* Strong knowledge and experience of all Google Ad programs, especially Google Analytics.
* Skills in people management and or team mentoring.
* This could be a great opportunity for a Senior Digital Marketing / or Paid Media Executive looking for a step up!
Benefits include:
25 days holiday, plus 8 Bank Holidays
Free breakfast / snacks
Free gym Membership
Pension
Free parking
Staff discount
Many more…