Department: Sales & Marketing
Reports to: Senior Marketing Manager (Temp)
Location: Chelmsford
Type: Full Time
Salary: Competitive Salary
Responsibilities
* Support the Sales and Marketing Director in liaising with the land team to appraise new sites, assisting through researching the market and locality, having an input into marketing budgets and strategies, show area optimisation, and pricing.
* Drive the achievement of the Company’s sales targets in accordance with marketing strategies set out by the Sales and Marketing Director.
* Ensure accurate marketing assets in accordance with Company standards are in place in a timely manner for each development, briefing and coordinating with external creative, digital, PR agencies, and signage companies.
* Responsible for the marketing elements of the launch of each development including all elements of show home and marketing suite fit out including phone lines, broadband, and IT equipment.
* Prepare, coordinate, and maintain site presentation including show homes, signage, flags, marketing suites, and estate agent displays in accordance with Company standards.
* Evolve marketing campaigns to ensure fresh and engaging content.
* Furnish estate agents with all necessary marketing assets in a timely manner.
* Set out and deliver effective marketing strategies for each development with approval from the Sales and Marketing Director, including but not limited to portal listings, digital campaigns, press advertising, outdoor media, PPC, SEO.
* Manage effective social media campaigns for each private and partnerships development.
* Oversee management of the Company website, ensuring all information is current, accurate, and compliant.
* Plan and deliver a calendar of events to involve local communities.
* Set up new developments on Eque2 Housebuilding system and input all development information.
* Ensure a pre-launch comms strategy is planned and delivered to maximise the database for each new development.
* Generate positive PR and deliver a comprehensive PR strategy as agreed with the Sales and Marketing Director.
* Monitor visitors and enquiries with profiling information using the Eque2 Housebuilding system.
* Manage marketing budgets as agreed with the Sales and Marketing Director.
* Oversee that all upgrade prices are available prior to the release for sale of any new development.
* Coordinate award entries.
* Work with the Sales and Marketing Director to enhance relationships and evolve signage and PR strategies for our HA and BTR partners.
* Raise the profile of our partnerships business through generating more positive PR, social media content, testimonials, and web assets.
* Engage with our HA and BTR partners early to establish good working relationships.
* Attend meetings when required.
* Deputise for the Sales and Marketing Director when required.
* Maintain awareness of market activity and trends, making recommendations on strategy, design, and specification.
* Ensure compliance with the Consumer Code for house builders as well as Company policies and procedures.
* Support the Sales & Marketing Director with ad hoc tasks as requested.
* Provide high levels of customer service.
* Represent the company in a professional manner at all times.
* Assist in maintaining a safe working environment and report potential dangers and accidents.
Skills / Experience Required:
* Commercial acumen and driven to deliver results for the business.
* Excellent written and verbal skills for liaising with external professionals, stakeholders, customers, and other disciplines.
* Attention to detail and high standards.
* Self-motivated and creative individual.
* Team player.
* Good knowledge of MS Office.
* Desire to provide high levels of customer service, representing the company professionally.
Apply for this role
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Happy Employees
The level of support, knowledge sharing and training that colleagues across the business, regions and disciplines were able to provide was very refreshing to see and experience. This was a key part of the culture that made me feel very welcome at Stonebond and an environment in which I was able to learn new concepts very quickly.
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