Marketing Specialist | Loughborough | Full Time | £35,000 - £45,000 depending on experience
The retail industry, particularly fashion, apparel and footwear, is one of the major contributors to global climate change and poor working conditions. To date, retailers have been hampered by the lack of transparency and traceability across their complex upstream supply chains to identify and address the challenges
Environmental, Social and Governance (ESG) legislation is increasing globally, and with it, the need for Retailers to get the supply chain transparency and traceability they need to meet their legal requirements and take action to minimise the impact they have on people and the planet is also increasing.
Segura is on a mission to help retailers drive ethical, sustainable and compliant supply chains through transparency and traceability. Segura’s platform is a market leading SaaS solution, already proven by many leading UK retailers. As we continue to grow, we’re looking for a dynamic and creative Marketing Specialist to further enhance our brand awareness and digital reach.
We are seeking a results-driven Marketing Specialist to develop and execute digital marketing strategies that increases brand visibility, engage our target audience, and drive warm lead generation. This is a fantastic opportunity for a passionate marketer who thrives in a dynamic environment and wants to make a real impact in the sustainability and supply chain industry.
What can Segura give to you?
A fast-growing, purpose-driven company making a real impact in the retail industry
The opportunity to take ownership of key marketing initiatives and drive measurable results
An engaged, supportive and collaborative client base
A collaborative, supportive, and innovative work culture
Laptop and mobile phone provided (if required)
25 days annual leave rising to 30 over 5 years (excluding bank holidays)
Generous pension contribution
Private healthcare through Vitality
Access to ongoing training and development
Are you the right person for the job?
3-5 years of marketing experience, preferably in B2B, SaaS, retail, or sustainability sectors
Strong knowledge of digital marketing, including SEO, social media, PPC, and email marketing
Excellent writing skills with the ability to craft compelling, on-brand messaging
Experience using marketing analytics tools (Google Analytics, HubSpot, LinkedIn Analytics, etc.) to measure and optimise performance
An interest or experience with Retailers, ESG, ethical sourcing, and sustainability would be highly desirable
Proven experience in planning and executing an annual industry event, from content curation to logistics and audience engagement
A proactive approach to new ideas and campaign execution
Strong interpersonal skills to work effectively with cross-functional teams and external partners
Ability to manage multiple projects and campaigns simultaneously
Ability to identify and solve problems related to digital marketing campaigns
Ability to adapt to the changing digital marketing landscape and new technologies
Take ownership of your strategies, budget, activities and value generation
What will your role look like?
Develop and implement digital marketing campaigns to increase brand awareness and customer engagement
Manage and grow our online presence across LinkedIn, Twitter, and other relevant platforms
Create compelling content, including blog posts, case studies, social media updates, and email campaigns
Oversee and manage our website for SEO, ensuring improved visibility and organic traffic growth
Support the development and execution of thought leadership initiatives, including whitepapers, webinars, industry reports and legislative factsheets
Analyse and report on campaign performance, using data-driven insights to refine marketing strategies
Collaborate with internal teams to ensure brand consistency and effective messaging
Identify and engage with industry influencers, media outlets, and potential brand partners to expand our reach
Manage our annual Retail Supply Chain Sustainability conference, attended by leading retailers and Partners
Establish key marketing KPI metrics and report progress against them
Lead in improvements to our website to drive engagement, communication of our value proposition, knowledge sharing and lead generation
Manage activities against an annual budget and report on results and return on investment
If you are ready to start your career at Segura, then click APPLY now! We can’t wait to hear from you!
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