About the Role We're looking for an innovative Performance Marketing Manager responsible for leading and executing Tropic’s digital performance marketing strategy. Reporting into the Head of Digital & E-Commerce and working closely with the wider E-Commerce and Marketing teams, you will be responsible for growing Tropic’s digital brand awareness and driving traffic and acquisition through paid and organic channels. You will be a strategic thinker with a deep understanding of digital marketing, and a proven track record of delivering new customer acquisition targets and long-term brand growth targets. Key Responsibilities Campaign Development and Optimisation: Working closely with Marketing & Creative to lead end-to-end delivery of traffic driving, digital marketing campaigns across Paid Search, Paid Social, Display, and SEO. Using digital expertise to ensure relevant, engaging creative and copy across channels. Continuously optimising campaigns to improve ROI, ROAS, engagement, and conversion rates. Building and implementing robust A/B testing strategies that drive incremental growth across key channels. Performance & Digital Strategy and Budget : Developing and executing the full digital & performance marketing strategy to drive digital & e-commerce KPI’s and support the wider Tropic business ambitions. Identify growth opportunities through reactive data analysis, competitor benchmarking, and emerging digital trends. Ownership of the digital marketing budget, ensuring efficient spend to achieve target KPIs and efficient agency spending throughout the year. Digital Content and Creative Expertise: Lead creative strategy and deliverables for all paid channels, working closely with the Marketing & Creative Team to brief and optimise creative assets. Using digital expertise to ensure assets and all creative content are optimised for maximum customer engagement and efficiency across paid channels. Data Driven Performance Analysis and Reporting: Track, report, and interpret campaign performance metrics using tools such as Google Analytics, Meta Ad Manager and Power BI. Present clear, actionable insights and strategic recommendations to senior leadership. Use expertise to help upskill the wider Tropic business on the value and impact of digital marketing. Proactive Agency and Partner Management: Oversee and manage relationships with partner agencies to ensure efficient and effective performance. Collaborate with Social and PR teams to expand partnership opportunities and amplify both influencer and creator content. What We're Looking For Proven experience in managing digital marketing campaigns across multiple platforms (e.g., Google/PMAX, Meta, TikTok, Pinterest) for well-known brands or retailers. Proven experience in managing digital marketing campaigns in Beauty and/ or Skincare industries would be advantageous. Experience in managing TikTok paid strategy and scaling for growth. Strong knowledge of SEO best practices and implementation, as well as affiliate marketing experience. Excellent analytical skills, with the ability to translate data into actionable insights and recommendations. Expertise in budgeting, forecasting, and performance reporting. Proficiency in data analytic platforms such as Google Analytics Exceptional organisational skills with the ability to manage multiple projects simultaneously. A highly motivated, creative thinker comfortable working in an entrepreneurial environment. Experience in managing TikTok's paid strategy and scaling for growth. TikTok shop experience would be a real plus. What We Offer Employment type: This role is offered full-time, Monday to Friday, 9am to 5pm. (with occasional attendance required at evening or weekend PR/corporate events). Where we're located: Tropic HQ is a short walk from Beddington Lane Tram stop, which is connected to East Croydon and Wimbledon. Hybrid working: We offer flexible working with 3 days a week office-based and 2 work from home days. Benefits: Generous annual leave, 24/7 well-being support, discounted gym membership, pension scheme, enhanced maternity/paternity leave (available after a qualifying period), exclusive skincare collection, 50% discount for family and friends, annual product allowance, free breakfast bar, access to retailer discounts, social events, well-being treats, on-site parking, and a cycle to work scheme. Position is available immediately. About Tropic Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day and the incredible response made her realise she had started something quite special. We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral®, and our infinite purpose is to create a healthier, greener, more empowered world. And that’s where you come in We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit. Apply now if you’re ready to join a vibrant team who believe beauty knows no bounds Tropic's Commitment to Equal Opportunities Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.