Marketing Executive Our client are a successful and growing Cybersecurity business who provide a range of cybersecurity products and services for some of the UK's most well known Retail and Consumer companies. As the business continues to grow they are now looking to recruit a dynamic and ambitious Marketing Executive to manage all their marketing activity with a strong emphasis on Digital, Content, Social Media and Email Marketing to build their brand profile within the industry and drive lead generation activity for the sales team. Key Responsibilities Digital Marketing Strategy: Develop, implement, and manage digital marketing campaigns that promote our products and services. Content Creation: Create high-quality content tailored for various digital platforms including blog posts, whitepapers, eBooks, case studies, and more. Social Media Management: Manage and grow our social media presence across platforms such as LinkedIn, Twitter, and others relevant to B2B audiences. Email Marketing: Design and execute email marketing campaigns to engage and nurture our audience. Monitor email performance and optimize for higher engagement and conversions. SEO & SEM: Optimise content for SEO and manage SEM campaigns to drive targeted traffic to our website. Analytics & Reporting: Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics, and provide actionable insights for improvement. Key Requirements Experience: Minimum of 2 years in a similar marketing role within the B2B sector, preferably in cybersecurity or tech. Skills: Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management software). Content Expertise: Exceptional content creation and copywriting skills tailored for B2B audiences. Email Marketing Skills: Proficiency in email marketing platforms and experience in designing and managing email campaigns. Analytical Mindset: Ability to analyse data, generate insights, and adjust strategies accordingly. Communication: Excellent verbal and written communication skills. Education: A degree in Marketing, Communications, or a related field. The role will be based from their office in central Leeds and although it is a stand alone role, you'll be part of a young and dynamic team. With it being the first Marketing role for the business it offers a blank canvas