Company Overview: McKeever Sports is a dynamic and fast-growing brand specialising in sportswear and athletic gear. We are committed to delivering high-quality products and an excellent customer experience. As we expand our reach, we are seeking a talented and results-driven Marketing Manager to lead our marketing efforts and grow our brand presence across multiple platforms.
Job Overview: The Senior Marketing Executive at McKeever Sports will be responsible for developing, executing, and managing comprehensive marketing strategies that drive customer engagement, brand awareness, and revenue growth. This role involves overseeing both digital and traditional marketing channels, and working cross-functionally with other departments to ensure consistent brand messaging and market penetration.
Key Responsibilities:
* Campaign Development & Execution: Direct photo and video shoots to promote new clothing ranges and product launches.Create compelling marketing content, including TikTok videos, Instagram Reels, and other social media campaigns.Develop and manage content calendars, scheduling posts and campaigns across all channels.
* Digital Marketing & PPC Management:Oversee a PPC budget across digital platforms like Meta, optimising for maximum ROI.Leverage analytics tools (e.g., Klaviyo, Shopify, Meta) to analyse performance and adjust strategies accordingly.
* Email Marketing:Manage weekly email marketing campaigns to a list of subscribers using Klaviyo, driving engagement, retention, and sales.
* Social Media & Community Management:Oversee the management of social media accounts, ensuring consistent and engaging content across all platforms.Track and report social media analytics to refine and optimise future campaigns.
* Event Planning & PR:Organise and execute large-scale events.Write and distribute press releases, handle media relations, and manage all external communications.
* B2B & Partnership Development:Build and maintain strong B2B relationships, identifying opportunities for partnerships, sponsorships, and collaborations.
* Analytics & Reporting:Pull and interpret data from multiple sources (Shopify, social media platforms, Klaviyo, META) to produce actionable insights and present detailed reports to senior management.
Qualifications & Skills:
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* Previous experience in a marketing role, ideally within the sports, retail, or fashion industries.
* Proven experience managing PPC budgets and optimising digital campaigns.
* Strong proficiency in marketing platforms such as Meta, Shopify, Klaviyo, and social media tools.
* Experience with managing creative content production.
* Excellent written and verbal communication skills with experience in copywriting and PR.
* Ability to manage multiple projects in a fast-paced environment.
* Strong analytical skills, with the ability to translate data into actionable strategies.
* Event planning experience is a plus.
Why McKeever Sports?
* Opportunity to work in a vibrant, growth-oriented company.
* Collaborative and dynamic work environment.
* Opportunity to make a significant impact on the brand’s marketing direction and overall business success.
Job Type: Full-time
Pay: £30,000.00-£50,000.00 per year
Benefits:
* Employee discount
* On-site parking
* Store discount
Schedule:
* Monday to Friday
Education:
* Bachelor's (required)
Experience:
* Marketing: 3 years (required)
Work Location: In person
Application deadline: 02/11/2024
Expected start date: 20/12/2024
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