SEO Optimisation
* Implement and optimise SEO strategies to improve Everlast Gyms' online visibility and search engine rankings.
* Email Marketing:
* Design and execute effective email marketing campaigns to promote gym services, events, and membership offers.
* Paid Advertising:
* Plan and manage paid advertising campaigns across platforms like Google Ads, Meta Ads, and other relevant channels.
Analytics and Reporting
* Use analytics tools to monitor the performance of digital marketing campaigns and provide regular reports with actionable insights.
* Website Management:
* Ensure the gym's website is up-to-date, user-friendly, and optimised for conversions.
* Implement strategies to increase website traffic and improve the online user experience.
Collaboration
* Work closely with the marketing team, graphic designers, and other stakeholders to align digital efforts with overall marketing initiatives.
* Content Planning:
* Work closely with the team to create a photography and videography plan for the future, including key campaigns, upcoming projects, and AOB.
Social Media Management
* Manage and grow social media accounts, creating engaging content and monitoring online conversations.
* Run targeted social media campaigns to increase brand awareness and drive membership sign-ups.
* Nurture our influencer marketing roster and create a strategy moving forward including KPIs and objectives.
* Community management - keep a close eye on our community inboxes and ensure that messages are replied to in a timely and professional manner. Engaging with internal teams to help find solutions.
* Think without limits - Think fast, fearlessly, and take the team with you.
* Own it and back yourself - Own the basics, own your role and own the results.
* Be relevant - Relevant to our people, our partners, and the planet.
This role is an office-based position, 5 days a week in our Shirebrook office.
* Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, CMS, and email marketing software.
* In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
* Understanding of SEO best practices and the ability to optimise content for search engines.
* Analytical skills to interpret data and adjust strategies accordingly.
* Creative thinking for helping to develop innovative digital campaigns.
* A focus on achieving measurable results and ROI for digital marketing initiatives.
* Excellent written and verbal communication skills for creating compelling content and engaging with the online community.
Education and Experience:
A degree in marketing, digital marketing, or a related field is typically preferred. Relevant experience in digital marketing roles, particularly in the fitness or wellness industry, would be advantageous.
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