The purpose of this job is to provide a supportive role to the group leads in cascading information throughout the paid media team to improve the performance of campaigns. Assisting in project delivery to maintain alignment across the group. A requirement to have a basic understanding in the principles of Paid Search and Paid Social.
· Job Title – Paid Media Assistant
· Location – Bury, BL9 8RR
· Working rota – M-F
· Working hours – 40hrs
What You'll Be Doing:
* Concise written English to take minutes during senior partner meetings, and present back to Group Leads.
* Strong interpersonal skills to work cross-functionally in paid teams to optimise campaign.
* Good task management to monitor hygiene of accounts and inform relevant teams of irregularities.
* Basis grasp of feed management, and good verbal communication to explain issues discovered.
* Help support the management of UK and International Paid accounts and review the delivery of Paid campaigns.
* Work with cross-functionally to implement testing and optimising campaigns to meet targets/KPI’s.
* Support the teams as required with day-to-day activities including SQL reports, landing page checks, KW audits, building out campaigns.
* Manage the bid management platform to meet targets and KPI’s whilst ensuring we are up to date with any enhancements and Beta tests.
* Analyse data, identifying trends and opportunities within the market and the paid search accounts.
* Develop strong relationships with internal departments to support product launches and promotions.
* Regularly researching and reviewing latest industry trends, tools and software that could enhance the paid search channels.
* Attend quarterly reviews with selected partners to review performance and create appropriate action plans.
What We're Looking For:
* Resilient nature, and positive attitude in a fast-paced environment.
* Good basic knowledge of the digital landscape and paid channels including Google Shopping, re-targeting and display, and paid social.
* Good working knowledge of Microsoft Excel & Google docs.
* An understanding of budgets, KPI’s and ROI.
* Strong written and verbal communication skills.
* Analytical, insightful and able to draw key points from data analysis.
* Experience / knowledge of other digital channels and multichannel marketing.
* Excellent organisational skills.
* Second language an advantage.