Content Marketing Executive
Department: Marketing
Employment Type: Full Time
Location: Manchester, UK
Reporting To: Head of Marketing - Certification
Description
Empowering organisations to achieve their highest potential.
At Alcumus ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our in-house expertise.
Working within the Marketing Team, the Content Marketing Executive will be responsible for the planning, creation and delivery of ISOQAR’s content pipeline - a key priority of our wider marketing strategy.
Reporting to the Head of Marketing, the role will have a broad remit that covers ISOQAR’s certification and training offering; with responsibility for developing content, which is on brand, and resonates with our core audiences, across all relevant marketing channels.
What that means day to day
* Develop, implement, and evaluate ISOQAR's content and plans to enhance brand awareness and authority, support campaigns, and general communications with new and existing customers, and other relevant stakeholders.
* Collaborate with subject matter experts across the business to establish a consistent content pipeline, including blogs, news articles, and other formats.
* Ensure content quality by maintaining high standards that align with business objectives for lead generation, brand positioning, and knowledge dissemination.
* Position ISOQAR as a voice of authority by working closely with colleagues to emphasise areas of strategic focus, such as sustainability and information security.
* Monitor and analyse content performance, providing actionable insights to refine and improve future content plans.
* Oversee content creation, including video, infographics, and other engaging formats.
* Maintain brand consistency across all channels by ensuring the tone of voice and brand application align with guidelines.
* Optimise content for SEO, collaborating with the digital team to maximise search visibility where relevant.
* Support marketing campaigns by developing collateral for both digital and print channels, including email campaigns.
* Stay up to date with industry trends and best practices in social media, digital marketing (SEO & PPC), and content marketing.
* Manage relationships with external suppliers, such as graphic designers and digital agencies, to ensure high-quality deliverables.
* Develop case studies and success stories, showcasing key achievements and client outcomes.
* Provide regular updates to the Commercial Department on content development and performance during team meetings.
* Deliver accurate and effective content to support lead generation and marketing activities.
* Execute and support marketing activities in line with broader marketing strategies, including copywriting, public relations, promotions, webinars, conferences, and communications.
* Collaborate with the wider commercial team to ensure client-facing materials are presented to the highest standard.
What you’ll need to be successful
Essential:
* Relevant Marketing qualification
* Exceptional copywriting skills, with experience gained over at least 3 years in a related role
* Demonstrable experience of developing content marketing campaigns that align with and deliver against business objectives
* Excellent organisational skills
* Ability to manage multiple projects and work to tight deadlines
* Experience in developing content in a variety of formats for multiple audiences e.g. whitepapers, blogs, infographics (content not design), email and social media
* Excellent verbal and written communication skills, with experience of working with key stakeholders at all levels
Desirable:
* B2B marketing experience, with experience of working with technical and complex information
* A strong understanding of content optimisation
* Excellent team working skills
* Creative thinker
What you'll get in return
Alcumus has a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
Personal Health & Wellbeing / Benefits
* Enhanced Parental Leave
* Generous annual leave
* Healthcare Plan
* Annual Giving Day – an extra day to give back to yourself or your community
* Car Allowance (role specific)
* Cycle-to-work Scheme
Future Planning
* Pension scheme with employer contributions
* Life Assurance – 3X base salary
* Rewards Program – access to discounts and cashback
* LinkedIn Learning License for upskilling & development
Interested but don’t feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work.
Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What you can expect if you apply:
* A response to your application within 15 working days
* An interview process consisting of:
o An initial discovery call with the recruiter
o A first stage interview via Microsoft Teams
o Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
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